Remove Customer Remove Metrics Remove Organization Remove Technical Review
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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. Only one guy in the room knew – their tech lead. Customer Acquisition. How many adds came through organic SEO?

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7 Key Factors Obscure Your Customer Acquisition Costs

Startup Professionals Musings

As a business consultant and angel investor, I often ask for your own assessment of marketing ROI , or customer acquisition cost (CAC). Leaders and investors need to know if you have and are tapping into your key sources of relevant data, including web analytics, sales management data, and customer relationship management (CRM) software.

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10 Keys To Raising Your New Venture Funding Potential

Startup Professionals Musings

In his classic book, “ The Leadership Capital Index ,” Dave Ulrich, a best-selling author, business consultant, and business school professor, provides some real insights and metrics on what makes up the elements of goodwill in the minds of top valuation experts. I have paraphrased his key points here as follows: Leader personal impact.

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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

There has been a lot of public debate over the past several weeks about whether it’s a good thing to be “gross margin positive” or not and commentary always reminds me that some people at startups don’t quite understand financial metrics or even how to think about which ones are healthy. Customer acquisition cost. That bit is easy.

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How Modern Companies Have Redefined Customer Support

Startup Professionals Musings

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers.

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6 Ways To Improve Your Odds Of New Business Success

Startup Professionals Musings

If you are the hot-shot technical innovator that invented your solution, make sure you have an equally adept business and marketing expert to complement your skills. “If Bill Gates was the technical genius, but Steve Ballmer, from Procter & Gamble, ran the business side of the equation. The market is unpredictable and changes fast.

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8 Tactics To Make You A Fearless Business Innovator

Startup Professionals Musings

As a potential investor, I always think of the high rate of failure of disruptive technologies, due to the longer learning curve of customers, infrastructure change consistently required, and higher marketing costs. Before you act, shut up and listen to employees, customers, and futurists.