Both Sides of the Table

JULY 21, 2014

For what ever reason we’re wired to have amnesia during the run up and prescient memories of how we ‘knew it all along’ as soon as the slide begins. It’s when the noise stops and you can actually get customer attention, press articles and VC meetings. It’s when the game slows. ROI studies were published.

Marketing 354

Marketing Case Study Metrics Sales 354

Both Sides of the Table

MAY 14, 2018

There are a million ways to make graphics lighter or resize your file without a huge impact on the quality of the slides?—?after Summary: Send the Deck Pitch decks are sales & marketing decks and like in any sales activity, any great sales person assumes his or her competition will eventually get their deck.

Funding 239

Funding Venture Capital IP Email 239

Startup Professionals Musings

AUGUST 7, 2015

When pitching to investors, entrepreneurs always seem to start with a customer pitch, then add a slide or two about the business. In reality, they need a separate pitch about the business, carrying over only a slide or two about the solution. These don’t get funded, nor bought by customers.

Product 103

Product Slides Customer Custom 103

Startup Professionals Musings

NOVEMBER 4, 2019

In my experience, the key steps I look for always include the following: Testing the idea against customers who have money to spend. Prepare your marketing story for customers and investors. Start by developing an “elevator pitch,” that you can deliver in thirty seconds to hook a potential customer or investor.

Ideas 94

Ideas Slides Technical Review Patents 94

Both Sides of the Table

MAY 2, 2015

I love the enthusiasm, the boundless energy and the sense of possibility that comes from having an idea that hasn’t yet been beat up in the marketplace of competing ideas, customer contracts, VC skepticism, jaded journalists or fickle consumers who are on the The New, New Thing. The full financial details and metrics were in the deck.

Outsource Development 150

Outsource Development Metrics Startup Sales 150

Both Sides of the Table

MARCH 21, 2010

As startup entrepreneurs we all want to work with them because having their name as reference clients makes it so much easier for marketing, PR, selling to other customers, fund raising and even recruiting. While I’m a huge believer that sales bonuses should always be uncapped, I think capping PBW’s is a good idea.

Startup 298

Startup Sales Slides Metrics 298

socalTECH

JULY 10, 2019

At the end of the day, we help retailers make smarter recommendations to their customers, which leads to better business. Spencer Price: The customer experience with e-commerce has become less and less human, as algorithms on digital platform replace human interaction. The customer is really struggling to regain their lost humanity.

Pricing 113

Pricing Startup North Hollywood Platform 113