Remove beware-the-consultant
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164
article thumbnail

10 Reasons To Start A Company In An Economic Downturn

InfoChachkie

According to financial columnist Daniel Solin, “One large study looked at more than 15,000 predictions by 237 market timing newsletters over a 12-year period. of the newsletters went bust.”. of the newsletters went bust.”. As Guy Kawasaki pointed out in our recent conversation , “…it is cheaper than ever to start a company.

Company 257