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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

John Lusk, along with his Co-Author Kyle Harrison, leveraged their humble company''s newsletter into The MouseDriver Chronicles , a New York Times bestselling book. The company''s newsletter was initially created to share their entrepreneurial journey with their family and friends. We started sending out the newsletter.

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FabFitFun raises $80 million for its growing lifestyle brand

TechCrunch LA

From a newsletter and blog to the subscription box to the launch of live programming last year. For brands, the pitch is a new way to find customers and engage with them. It’s been a long ride for co-founders Daniel and Michael Broukhim and Katie Rosen Kitchens.

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6 Marketing Tips To Attract Customers To Your Rollout

Startup Professionals Musings

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. The eye is just as important as the mind when it comes to customers.

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6 Essential Elements For Kickstarting Your Business

Startup Professionals Musings

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

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Customer Loyalty Can Be a Startup Competitive Edge

Startup Professionals Musings

You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your price is not the lowest.

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7 Keys To Making Many Millions In A Business You Love

Startup Professionals Musings

Provide website forums to help customers solve their own problems. Use free e-commerce software and services like PayPal before building an expensive customized solution. Finally, use customer feedback or promotions to attract more and more customers with less and less effort. Generate revenue around the clock.