InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 67

Content Marketing Newsletter Writing 67

Startup Professionals Musings

JANUARY 26, 2014

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Startup 103

Startup Content Newsletter Writing 103

Startup Professionals Musings

DECEMBER 1, 2012

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 99

Content Startup Newsletter Writing 99

Startup Professionals Musings

JULY 30, 2012

How about talking to some real customers to see if they are as excited about your idea as you are? Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. Comment on other people’s blogs, as well as writing your own.

Startup 96

Startup Writing Newsletter Blogging 96

Startup Professionals Musings

JULY 25, 2011

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. To get to the core of what’s relevant to customers, you need to know them well. Helping customers discover new ways to solve common problems can quickly build you a loyal following.

Content 94

Content Startup Newsletter Writing 94

Startup Professionals Musings

AUGUST 9, 2018

It’s hard to be successful in any business when your customers can’t find you, or they find you and still can’t figure out whether your solution works for them. By far the most effective technique for improving your writing is simply carrying out user readability tests on every piece of content, and really listening to feedback.

SEO 53

SEO Tips Newsletter Statistics 53

Startup Professionals Musings

MAY 7, 2011

How about talking to some real customers to see if they are as excited about your idea as you are? Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. Comment on other people’s blogs, as well as writing your own.

Startup 92

Startup Writing Newsletter Blogging 92

Both Sides of the Table

FEBRUARY 20, 2012

She focused on her customer. Tracy is knowledgeable enough to talk tech and swap design & product stories with other founders, but she realized early that networking amongst this group and reading and writing in their journals would not bring her more customers. Now she had an extra $50,000 to start building out her team.

Startup 363

Startup Entrepreneur SEO Venture Capital 363

Startup Professionals Musings

APRIL 17, 2010

How about talking to some real customers to see if they are as excited about your idea as you are? Start writing a blog, speaking at local groups, and conversing at networking meetings about the need you see in the marketplace, before you pitch a solution. Comment on other people’s blogs, as well as writing your own.

Startup 90

Startup Writing Newsletter Blogging 90

Startup Professionals Musings

AUGUST 7, 2017

That means that you need to overtly market yourself, rather than wait and hope that the right people or customers will find you. Start a blog and write for industry forums and newsletters. For startup visibility, the most important people are potential customers, as well as investors and strategic partners.

Startup 55

Startup Organization Newsletter Content 55

Both Sides of the Table

MARCH 27, 2011

But should you actually write one if you’re a startup, an industry figure (lawyer, banker) or VC? This is a post to help you figure out why you should write and what you should talk about. I’ll bet your customers, business partners or suppliers would love similar. Who are your customers, partners or suppliers?

Blogging 373

Blogging Startup Writing Venture Capital 373

Tech Zulu Event

DECEMBER 6, 2013

” I’m not a morning person; in fact, it’s 2pm as I’m writing this and I’m still in sweat pants, but for this, I’ll gladly be there. Customers know what works well and are frustrated by the lack of innovation in the industry. I believe car companies just won’t bother their customers like that.”

Advertising 97

Advertising Startup Marketing Mobile 97

Both Sides of the Table

MAY 7, 2011

Sometime around 2003/04 my technology team turned me on to “Spolsky on Software&# a periodic newsletter served up blog style from Joel Spolsky of FogCreek Software, a maker of bug-tracking software. Microsoft Office ended up beating its competitors because it was able to read and write to file formats other than its own.

Software Review 285

Software Review Software Blogging Startup 285