article thumbnail

Hire for your core. Partner for the rest.

Berkonomics

By carefully recognizing and focusing upon the very core of the business, these CEO’s are allocating their scarce cash resources to hire the best talent they can find to support that core business, and then reaching out to partners, independent contractors, and other small businesses to provide all other functions.

Patents 120
article thumbnail

6 Mistakes Often Made Positioning Against Competition

Startup Professionals Musings

How an entrepreneur answers this question speaks volumes about their knowledge of business realities, customers, confidence, and their ability to handle investor funding. The problem is that startups have limited resources to keep them ahead of big companies. Money from customers and investors is the same color.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways To Validate Your Business Idea Before Starting

Startup Professionals Musings

Don’t forget to consider customer alternatives, like trains versus airplanes. These days, you can find existing patents and trademarks through Google and the US Patent Office online site without spending thousands of dollars with your favorite patent attorney. Choose projects with financial resources within your reach.

Ideas 106
article thumbnail

10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Innovative technologies have no value until they are turned into solutions to real customer problems. From time to time, include customers and sales members in ideation sessions.

Coach 137
article thumbnail

Reduce five risks: Increase your valuation

Berkonomics

One way to mitigate this is by using early money to create a prototype, to perform market research, to complete the first generation of the product, or to deliver the service to a satisfied customer. Any new enterprise is at risk if there are not enough resources to get the company to breakeven, which is a proxy for stability.

article thumbnail

6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

They are looking for startups that have a sustainable advantage over direct and indirect competitor offerings, as well as obvious value to customers living without your product today. Startups simply don’t have the resources to keep ahead of large competitors who see initial traction and go after it. Investors check connections.

article thumbnail

Relate Your Technology Solution to Customer Values

Startup Professionals Musings

Young entrepreneurs often are so excited by new technology or their latest invention that they forget to translate it into a value proposition that their customers or potential investors can understand. Customer data integrity and security. business customer values entrepreneur startup technology solution' Payback on investment.