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Thinking Beyond the Browser

SoCal Tech Calendar

Your customers are skipping the url and using apps for business. Learn how Mike Colombo, Partner and CEO, Partner at MAARK is helping his biggest B2B clients think beyond the browser and win the race for customers and sales productivity. Thursday, September 15, 2011 -- Business Apps Reign King Thinking Beyond the Browser.

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Driving Purchase Decisions in the Social Media Era. See [link] (more)

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Driving Purchase Decisions in the Social Media Era

SoCal Tech Calendar

TCOSC Marketing and Sales Executives Society. As a marketer, this means that your ability to influence purchase decisions will be increasingly determined by what customers' social networks think about your product - in real-time. Thursday, November 15, 2012 -- Driving Purchase Decisions in the Social Media Era.

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Virtual Events: Selling More by Spending Less

SoCal Tech Calendar

TCOSC Marketing and Sales Executive Society. Customer and prospect events can be risky, with the cost of staging the event often exceeding the revenue generated. Wednesday, March 16, 2011 -- Virtual Events: Selling More by Spending Less. Speaker: Steve Gogolak, Executive Director of Media and Webcasting, Cramer. See [link] (more)

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The Digital Data Revolution

SoCal Tech Calendar

Data mining and analyzing large data sets-so-called big data-is becoming a competitive advantage, creating productivity growth, innovation, and consumer value in both B2B and B2C worlds. The increasing availability and granularity of information about customers will create opportunities, but is also disruptive and raises privacy concerns.

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Recession-proof Pricing

SoCal Tech Calendar

Thursday, November 6, 2008 -- "Recession-proof Pricing Strategies for a Multi-platform World" Technology Council. Today's technology companies increasingly must deliver products on multiple platforms to satisfy customer demand and competitive pressures.

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Video Games Industry 2009: New Opportunities

SoCal Tech Calendar

Thursday, February 26, 2009 -- "Video Games Industry 2009: New Opportunities" TCOSC. The question is not whether there is an opportunity in the video game space; rather, the issue is which one to choose. This Panel of gaming media, operational and development experts will share their views on the industry's evolution.