with-greathouse-comes-great-responsibility 
InfoChachkie
MAY 27, 2013
Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. The team''s ability to drive significant customer interest without spending a dime on marketing was one of the reasons Jim Andelman and I invested in the company. Don''t Force It.
InfoChachkie
DECEMBER 2, 2009
As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.
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InfoChachkie
NOVEMBER 24, 2014
Few customer pitches are too brief - fulfill your customers'' needs by saying less and listening more. 3) Law 8 - Make Other People Come To You – Use Bait If Necessary. Build your network by asking your stakeholders for introductions and references. Greene''s book. 1) Law 4 - Always Say Less than Necessary.
Both Sides of the Table
JANUARY 6, 2014
The functions of an early-stage board are pretty obvious and well understood: Providing introductions to customers, biz dev partners, recruits, the press, other investors, etc. Over time you start to figure out who you customers are and how to sell to them or how to get them to adopt your products if you’re a consumer-oriented startup.
InfoChachkie
SEPTEMBER 1, 2011
Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. Note: the story takes place in Austin, not Dallas, which I incorrectly reference in the video. Parcours Ninjas Vs. The Austin Police.
InfoChachkie
JUNE 25, 2009
The reference may be well-intentioned, but the lawyer’s allegiance may be divided between the investor and you. A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face.
InfoChachkie
JULY 14, 2009
Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.
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