Startup Professionals Musings
JULY 8, 2022
Today more than ever, the evidence is clear that business people need to find and communicate a purpose that goes beyond making a profit, in order to ensure customer engagement, as well as your own, and drive results in the marketplace. As you grow, so will your team and customers. Driven to reduce personal hardship and suffering.
Startup Professionals Musings
DECEMBER 30, 2022
Every business owner and entrepreneur I meet in my consulting rounds dreams of finding that “ disruptive ” innovation that will supercharge their business and move it into the ranks of business unicorns (billion-dollar valuations), such as SpaceX and Apple. Before you act, shut up and listen to employees, customers, and futurists.
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Startup Professionals Musings
JANUARY 31, 2020
Here are some of the key entrepreneur characteristics most often overlooked by inventors: Driven by customer-centric view of needs, rather than technology. Understanding what drives customers to buy, in different market segments and cultures, is usually just as challenging as creating and combining technology to deliver function.
Startup Professionals Musings
SEPTEMBER 23, 2019
Today every small business can look big, via a modern website, visibility on social media, and taking an active role in popular causes. Elon Musk , for example, not only runs Tesla and SpaceX, but has several seemingly unrelated other initiatives, including OpenAI, Neuralink, and The Boring Company.
Startup Professionals Musings
JANUARY 17, 2020
If you can brand yourself as someone to remember, and someone who can deliver, I assure you that you will have no trouble finding investors, as well as customers. So how do you develop that reputation such that everyone believes in you, and customers jump to try your solution first? Show total respect for all customers and investors.
Startup Professionals Musings
MARCH 30, 2022
Leaders with this “be bold” mindset are willing and able to take radically unique direction-setting actions in the face of today’s pace of change and customer demands. You need to make it about more than money, focus on future possibilities, solve for the whole, and kill as much as you create.
Startup Professionals Musings
DECEMBER 31, 2018
Rather than enhancing the offering you have, develop and offer new products that capitalize on the customers that you already know well. For example, Facebook added WhatsApp as a cross-platform messaging and Voice over IP (VoIP) service to enhance the self-sustaining growth their social media platform before any downturn.
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