InfoChachkie

DECEMBER 2, 2009

As noted in Pour and Stir Part I , the key to the successful execution of this strategy is managing the following equation: The cost to acquire a customer < lifetime value of a customer. Decreasing Your Customer Acquisition Costs. This is equivalent to being handed a free customer for every ten customers you acquire.

Customer 164

Customer Custom Advertising SEM 164

InfoChachkie

APRIL 14, 2014

Our fantastically inefficient Federal Government could learn a great deal from the folks at ABC. We want to make a catalytic investment in a high potential organization that will help them to achieve great things. We kicked off Project Impact and 2012, and we’ve been thrilled by the response. ABC''s Founder And CEO Speaks Out.

Organization 199

Organization Startup Technical Review Invest 199

InfoChachkie

SEPTEMBER 1, 2011

Acrobatic ninjas, the Austin Police and several livid tradeshow executives – a perfect recipe for a reality television show, but not a great combination for Seth Epstein’s startup, Social Stay. You can watch my interview with Seth below or on YouTube here: [link]. To hear Seth verbally describe this enlightening story, watch the video.

Marketing 230

Marketing Conference Startup Santa Barbara 230

InfoChachkie

JUNE 25, 2009

A startup-oriented lawyer may not be able to convince a jury of a guilty man’s innocence, but they can guide your adVenture through the menacing legal shoals it will no doubt face. Working with startup lawyers also minimizes the risk of losing control of your adVenture, as they can help you avoid common fundraising and investor pitfalls.

Technical Advisors 124

Technical Advisors Technical Review IP Patents 124