socalTECH

FEBRUARY 24, 2010

ThisNext will continue as a standalone brand, and will be slightly repositioned on design products--by which I mean products that are interesting, unique, specialized, and boutique-like in nature. At the end of the day, what we do is create demand and pass that in the form of a lead to someone. Demand has done a good job of that.

Content 165

Content Demand Sites Media 165

Both Sides of the Table

OCTOBER 8, 2014

Let me start with the obvious baseline that most people probably know instinctively: Los Angeles is the 3rd largest technology startup ecosystem in the US. billion in venture capital to LA’s technology startups and 2014 will shatter that figure. He built & IPOd Demand Media. acquired Overture for $1.63 Yes, Google won.

Entrepreneur 376

Entrepreneur Snapchat Startup Google 376

InfoChachkie

JULY 14, 2011

Performance marketing also demands accountability. Additionally, they might do a lot of paid search advertising and as a result want to get better ROI on their paid search and see which keywords are generating phone calls and revenue for them. In reality, they want to buy customers, not ads.

Marketing 209

Marketing Advertising Paid Search Startup 209

Both Sides of the Table

MARCH 11, 2011

He invented the category of sponsored search. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search. It’s still there 30 years later!

Competition 350

Competition Idealab Product CitySearch 350