Berkonomics

JULY 26, 2018

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived?

Sales 226

Sales Customer Custom Pricing 226

Both Sides of the Table

NOVEMBER 4, 2010

Let me start with Professor Christensen’s definition: “An innovation that is disruptive allows a whole new population of consumers access to a product or service that was historically only accessible to consumers with a lot of money or a lot of skill.&#. It is not a beach novel to be sure. So what did happen? They can’t.

Startup 376

Startup Framework Marketing Customer 376

Both Sides of the Table

JUNE 9, 2013

As I outlined in my talk, I believe the greatest Internet companies created over the past 15 years have been “deflationary” meaning they are driving down the prices or goods & services. Declining prices & margins in a small market is much less interesting. Prices down. Network Up. But what else?

Marketing 361

Marketing Course Pricing Networking 361

Berkonomics

JULY 9, 2011

Turning these into statements instead of questions provides a framework for the sales presentation from the highest levels of collateral materials and marketing support, to the salesperson on the front line. Is your product or service one that responds to a customer need, real or perceived?

Sales 222

Sales Customer Custom Pricing 222

Both Sides of the Table

SEPTEMBER 17, 2017

My goal is to lay out a basic framework for anybody unsure whom to listen to as a way of helping you think about a way to orient your own views. In order to have a secure, decentralized means of transferring money between individuals you need a way of providing services that a modern centralized financial system would offer.

Course 280

Course Startup Framework Marketing 280

Both Sides of the Table

JANUARY 12, 2014

We short-handed this marketing mix as “ the four P’s ” – product, price, promotion and place (distribution) – this was devised in 1960 and while a little bit dated is still a useful framework. Ever use an online messaging service like Kik, MessageMe or such? But many people benefitted. But it works.

Marketing 379

Marketing Startup SEM SEO 379

socalTECH

FEBRUARY 26, 2016

Can you explain how your service works? It's quite a different framework from an Airbnb or HomeAway. By that time, I had figured out the cadence of pricing for hotel rooms, and had been traveling back and forth between LA and San Francisco for three or four days each week. Plus, prices were starting at $180.

Startup 100

Startup Los Angeles Mobile Pricing 100