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Atif Siddiqi: We've created a student centric marketplace, that allows businesses, working professionals, and alumni to hire student workers on demand. We're focused on the skilled labor part of that, knowledge-based tasks. Plus, it's one of our markets, because there's a great number of schools in LA as well.
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But I have been on the other side of the early adopter development process several times in the past, and can attest that it is great fun, but rarely profitable to be the first with any new product that requires simultaneously evangelizing or teaching the masses within the industry and marketing the new product offering.
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