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What Happens When Startups Turn from Their Innovation Stage to Operational Excellence?

Both Sides of the Table

Nearly every successful tech startup I’ve observed over the past 20 years has gone through a similar growth pattern: Innovate, systematize then scale operations. Innovate In the early years of a startup there is a lot of kinetic energy of enthusiastic innovators looking to launch a product that changes how an industry works.

Startup 286
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Ten Of The Top Tech Companies For Employees In LA

socalTECH

popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Demand Media. The firm--which was started in the quiet and.

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6 Keys To Measuring Return On Investment In Marketing

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Marketing 174
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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

However, there's a new generation of technology driven startups who are looking to apply software and technology in a way that will change how movies are made, and marketed. What usually happens, is there's a barrage of poorly targeted ads leading up to opening weekend, and it drives downhill from there. That's how we make our money.

Hollywood 256
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Interview with Tobi Bauckhage, Moviepilot

socalTECH

How do a bunch of German moviemakers end up in Los Angeles, running a site helping studios to market and promote their films via their venture backed startup? That's the story we got from Tobi Bauckhage , the co-founder and CEO of Moviepilot (www.moviepilot.com), a German firm which is setting up shop in Los Angeles.

Startup 164
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Tapping The Creativity Of The Crowd With Tongal

socalTECH

The Los Angeles company--which is backed by $15M from Insight Venture Partners--has come up with a way to utilize the web and its deep depth of creative talent to produce many viral videos and commercials for its clients. But, the demand for video is really high. How did the company start? The same thing happened with LEGO.

Ideas 243
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6 Critical Marketing Metrics To Nail Today’s Buyers

Startup Professionals Musings

Every entrepreneur knows that good demand generation marketing is the key to growth these days, but very few have the discipline or know-how to measure return in a world of a thousand tools and techniques. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Lead management performance.

Metrics 101