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Demand Media Surges In IPO Debut

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Santa Monica-based Demand Media surged in its IPO debut Wednesday morning on the NYSE, rising as high as $25.00 Demand Media, which is headed by Richard Rosenblatt, operates a network of content focused sites, including LiveStrong.com and eHow. Demand Media is now trading on the NYSE as DMD. in morning trading.

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Demand Media Prices IPO, Begins Trading Today

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Santa Monica-based Demand Media said late Tuesday evening that it has priced its IPO, as well as increased its IPO offering size, and will sell 8,900,000 shares of its common stock at $17.00 Demand Media had initially filed for its IPO in August. Zogenix, Green Dot, MaxLinear and ReachLocal. and Generation Partners.

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Serviz Acquired By Porch

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Sherman Oaks-based Serviz , the on-demand home services company founded by serial entrepreneurs Zorik Gordon and Michael Kline, has been acquired by Porch , another online marketplace for home services. Porch, which is based in Seattle, said it will integrate the Serviz technology platform into its own site, Porch.com. READ MORE>>.

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Hulu Eyes IPO

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Los Angeles-based Hulu , the online video streaming site, is apparently in efforts to file for an IPO, as a long line of Southern California firms heads towards the public markets. According to a report in the New York Times, Hulu is in discussions with investment bankers about pursuing an IPO in the fall. READ MORE>>.

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Internet Brands Brisco: Deal Will Allow More Focus On Long Term Growth

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The firm was originally known as CarsDirect, the automotive buying site of Idealab, and was headed by Scott Painter--who is now head of both Zag Automotive and TrueCar. The firm changed its name to Internet Brands in June of 2005, and hit the markets with its IPO in November of 2007. READ MORE>>.