Demo Email Product Writing 
Both Sides of the Table
AUGUST 25, 2013
We all get a lot of email. For important emails we hope for replies or action. If you do the math on the number of inbound emails you get multiplied by the time it would take to read them all and respond to those that expect a reply you would be astounded. Many people ramble in emails. Write to one person at a time.
Both Sides of the Table
MAY 9, 2018
Your product demo crushed. I raced home to put my kids to bed, say hello to my wife and then spend a grueling administrative hour doing email. I know you emailed me and I emailed you back. But the real product being bought or sold is “trust.” You had an amazing meeting with an investor. The dialog was great.
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Both Sides of the Table
APRIL 27, 2014
Today we’re in a world where 10 accelerators are bombarding you with emails to meet their 10-15 companies. Don’t even get me started on Demo Days. You could spent 20 days / year at Demo Days now. I know I can’t be in every deal and I know that the easy part of being a VC is writing the first check in a deal.
Both Sides of the Table
MAY 13, 2018
If you truly believe that you, your company and your products are exceptional and your company will be valuable then you’re actually doing them a FAVOR by helping them invest in your startup. Like any sale you first need to plan your “prospects” and qualify whether or not they’d be a good fit for your product?—?an Sometimes?—?best
Both Sides of the Table
MARCH 31, 2012
I got an email recently from my friend & fellow VC, Jeff Bussgang from Flybridge Capital Partners in Boston. The idea that the course asks students to write public blog posts is a testament to its more modern teaching style. My list of excuses includes: product, pricing, competition and lack of sales support.
Both Sides of the Table
AUGUST 8, 2009
Traction can simply mean showing that you’re making progress with customers, product development, channel partners, initial revenue as a proof point, attracting well-known angel investors, winning industry awards / recognition. They tell you they’re going to ship product and they do. They hire key staff.
Both Sides of the Table
APRIL 13, 2011
Huge thank you to Steve De Long for the write up. The value of Pitch Decks; Brad’s personal preferences on deal presentation; and Brad’s practice of accepting cold approaches via email. And I would rather, even before the executive summary, have something to play with (a demo)…” It falls in the category of show don’t tell.
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