socalTECH

AUGUST 22, 2014

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

FEBRUARY 24, 2010

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165

Content Demand Sites Media 165

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Plus, a TweetUp already means a meet up in a city organized through Twitter. In fact, it is Overture 2.0.

Venture Capital 271

Venture Capital Capital Google Platform 271

InfoChachkie

DECEMBER 2, 2009

Unattributed – There is no such thing as organic customers. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Tactics which can increase your customers’ lifetime value are discussed in Pour and Stir – Part III.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 11, 2011

His impact has even helped a small country gain admission to the United Nations. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers.

Competition 350

Competition Idealab Product CitySearch 350