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Interview With Mike Mothner, Wpromote On Growth, Acquisitions

socalTECH

The area which probably is really attuned to your readers, is we also serve many mid-market, growth oriented companies that are looking to grow and acquire customers, with paid and earned digital channels, paid search, paid media, social, email, and organic SEO, as well as digital PR and content.

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Interview with Jonathan David, Tapstone

socalTECH

I had heard about someone who was quite successful in paid search arbitrage, which is a method of buying traffic and licensing a search feed from Yahoo, and was able to buy media in non-search and drive that traffic to that search advertising, making a profit on the difference.

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Interview with Dan LeBlanc, CEO and Co-founder, Daasity

socalTECH

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We are helping to answer those challenging and important questions a business wants to answer. San Diego-based Daasity (www.daasity.com)  which just raised $2.3M

Startup 113
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Interview with Robert Blatt, MomentFeed

socalTECH

At the same time, those networks have all figured out how to be as helpful and relevant as possible. Instead, we'd tell them, we'll help you leverage them. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences.

Google 127
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Interview with Scott Morrow, Curatemedia

socalTECH

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165
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This Week in Venture Capital – Episode 2

Both Sides of the Table

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Plus, a TweetUp already means a meet up in a city organized through Twitter. In fact, it is Overture 2.0.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Unattributed – There is no such thing as organic customers. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking. Such Search Engine Optimization (SEO) is modern-day snake oil. Paid Search – Customers which click on sponsored ads associated with search keywords fall into this category.

Customer 164