socalTECH

AUGUST 22, 2014

We spoke with Jonathan about the company and where it fits into the advertising market. That strategy seems to be quite effective for our advertisers. Jonathan David: Our focus is primarily working with advertisers to drive a response of some kind, with a focus on providing the best possible returns on ad spend at scale.

Advertising 230

Advertising Santa Monica Startup Media 230

socalTECH

NOVEMBER 14, 2019

in a funding led by Orange County's Okapi Venture Capitalis looking to help direct to consumer brands use better data to direct their marketing and other efforts. We are helping to answer those challenging and important questions a business wants to answer. San Diego-based Daasity (www.daasity.com)  which just raised $2.3M

Startup 113

Startup Platform Commerce San Diego 113

socalTECH

MARCH 10, 2017

At the same time, those networks have all figured out how to be as helpful and relevant as possible. Instead, we'd tell them, we'll help you leverage them. There are hundreds and thousands of representation of companies on Facebook, Google, Apple, and Yelp, in paid search and through social experiences.

Google 127

Google Paid Search Mobile Activity 127

socalTECH

FEBRUARY 24, 2010

Essentially, we're still oriented around social shopping, where our fundamental value proposition is helping consumers figure out what to buy. That's why we exist, and why we are a company, to help consumers figure out that fundamental question. How we do so, is we help consumers discover new products and shop for them.

Content 165

Content Demand Sites Media 165

InfoChachkie

DECEMBER 2, 2009

“I know half the money I spend on advertising is wasted, but I can never find out which half.” In the “good old days”, pre- 1999, advertising dollars were largely gambled away. Unattributed – There is no such thing as organic customers. Unpaid Search – Never pay a consultant to help you achieve a higher search ranking.

Customer 164

Customer Custom Advertising SEM 164

Both Sides of the Table

APRIL 15, 2010

It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. Sure, you might search on Twitter.com but how many of you search in Tweetie or UberTwitter often?

Venture Capital 271

Venture Capital Capital Google Platform 271

Both Sides of the Table

MARCH 11, 2011

His impact has even helped a small country gain admission to the United Nations. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He created GoTo.com (later renamed Overture) out of a frustration with search.

Competition 350

Competition Idealab Product CitySearch 350