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With Greathouse Comes Great Responsibility

InfoChachkie

Design together, the course that introduced the idea for brightblu, they were concurrently taking three other classes: Entrepreneurship, Entrepreneurial Marketing and Art of the CEO. For a video interview between John Greathouse and Kevin O’Connor, check out: Kevin O’Connor Shares The Secrets Of Business Success. Fall quarter of Sr.

Class 231
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How Tony Hawk And The Bones Brigade Broke The Rules & Owned The Market

InfoChachkie

John Greathouse: How did the Bones Brigade come together? In this second installment of my conversation with George Powell, Founder and President of Skate One , he describes how Tony Hawk and the other members of the Bones Brigade revolutionized skateboarding and made it cool again, after its near death in the late-1980’s.

Marketing 100
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George Powell – Doing Well By Having Fun

InfoChachkie

John Greathouse: You pulled out your old college skateboard in the early 1970’s when your son wanted one. After riding the new PU wheels for a while, I began to dream of better shapes for the wheels for skateboarding, and developed the double radial skateboard wheel. In order to try your ideas in the real market place.

Mentor 100
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How This Startup Turned An April Fools Joke Into Customers

InfoChachkie

Last week, Divshot turned a simple April Fool''s Day joke into a marketing coup, generating nearly 6,000 Tweets and over a thousand Beta customers. Unlike many viral marketing events, the company''s latest guerilla marketing stunt was not luck. He derived five lessons from his latest guerilla marketing triumph.

Customer 153
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Confessions Of A VC: Crap – Why I Passed On Uber’s Seed Round

InfoChachkie

A VC has done their job when their funds include enough great companies to generate an industry-leading outcome. Thus, while it is painful for a great investment to pass you by, the pain is wistful, not acute. i thought it was a great idea given how crappy cabs are and it seems to be getting traction. If so, not a great fit.

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Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

This entry focuses on how you can minimize your cost per customer acquired by systematically establishing the infrastructure necessary to track the results obtained from a variety of online and offline marketing vehicles. Ultimately, your overall customer acquisition costs should calculated as an average of a variety of marketing channels.

Customer 164
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Are You an Entrepreneur?

InfoChachkie

Some first-time entrepreneurs mistakenly believe that they are not entrepreneurs because they have never invented anything nor have they come up with a novel idea upon which a company could be built. Dreaming is great, but if you never wake up and act upon your dreams you might as well stay in bed. Hint: He was an entrepreneur.