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8 Strategies To Drive Your Startup To Profitability

Startup Professionals Musings

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. This starts with multiple messages from the top that growth is now the highest job priority, and key to survival. Marty Zwilling.

Startup 134
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7 Incentives For Testing Your Startup Marketing Early

Startup Professionals Musings

It’s still popular these days for startup founders to operate in stealth mode, meaning no details about the idea or progress are shared with anyone until the big reveal and rollout. Pivots and corrections are inevitable for startups in this age of rapid change, and the earlier you make them, the quicker you get to success.

Marketing 105
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5 Keys To A Viable Spending Rate And Cash Management

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Use social media for early marketing.

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8 Keys To Scaling The Business After Initial Traction

Startup Professionals Musings

A common pain of startups after an exhilarating first surge of early adopters is a long and frustrating plateau of slow growth, where it seems like nothing you do will get your business to profitability. This starts with multiple messages from the top that growth is now the highest job priority, and key to survival. Marty Zwilling.

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8 Ways That Blogging Will Kickstart Your Startup

Startup Professionals Musings

As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas.

Blogging 110
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5 Entrepreneur Exasperations To Moderate Your Passion

Startup Professionals Musings

In my role as advisor to many startups, I try to prepare them for the inevitable bumps in the road ahead, as well as to provide practical guidance on how to build and maintain the traction needed to survive and prosper. You don’t have enough control over your time, investors, the market, or your startup. It’s very frustrating.

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5 Ways To Conserve Investor Cash And Ensure Survival

Startup Professionals Musings

Cash flow is a basic survival metric for every startup. Yet it always amazes me that I can find two different startups, seemingly working on the same problem, with one having a burn rate several times higher than the other. They understand startup realities. Use social media for early marketing.