Both Sides of the Table
JULY 14, 2010
Here’s how it goes: You have a business development group with two people. So they create a task list of all the marketing activities an organization can do: press releases, web site updates, customer case studies, blog posts, daily Tweets, Facebook fan page, attending conferences, etc. Let me give you an example.
Both Sides of the Table
MARCH 30, 2011
In the initial phases of any new market you’re developing a product (hopefully with a minimal set of features), getting feedback from customers, refining your product based on user feedback and then re-launching your product. Markets develop for a complex set of factors that are often beyond all of our control. What did he know?
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Both Sides of the Table
FEBRUARY 26, 2012
While you may be able to offer a price & terms for your service and not ever negotiate (especially if you’re an Internet company that sells cheaply to small businesses over the web and without onsite support & service) – you’ll still likely have to negotiate on business development deals. Your IT Reviewer.
InfoChachkie
MAY 19, 2011
Relinquish Press Release Capabilities. Guard against a preclusion that would deny you from utilizing the IP developed during the course of executing the agreement. Craft terms which ensure you will not beholden to the BDC with respect to your ability to subsequently deploy and profit from jointly developed technology.
InfoChachkie
OCTOBER 10, 2011
Per the popular press’ narrative, Steve Jobs went from a technology rock star (early 1980’s) to a petulant, spoiled brat (late 1980’s), to a washed-up, has been (early 1990’s) back to a technology rock star (2001 to present). That’s too bad ,” Steve told him, “ because I signed the inside, along with the other members of my development team.
Both Sides of the Table
APRIL 27, 2010
I learned how to integrate customers into our product development process. I learned how to get press coverage when we were no longer “hot.&# I learned how to manage costs effectively. I learned how to do a pipeline review with sales people without getting bullshitted to.
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