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Oro Debuts New Ecommerce Marketplace Software

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West Hollywood-based Oro, Inc., a developer of e-commerce software, says it has launched a new product, OroMarketplace. The new software is aimed at the B2B marketplace market.

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Snoop Dogg's Casa Verde Capital Funds Green Bits

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West Hollywood-based Casa Verde Capital , the new, $45M investment fund run by rapper Snoop Dogg, is one of the investors in a software developer developing code for running cannabis businesses.

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Backstage Capital Launches New Startup Accelerator In LA

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West Hollywood-based Backstage Capital , a venture capital investor which focuses on minorities--including women, People of Color, and LGBT founders, said recently that it has launched the Backstage Accelerator , a three month, startup accelerator which will provide in-person resources and support to its portfolio of companies.

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Orbitera Acquired By Google For More Than $100M

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West Hollywood-based Orbitera , which develops cloud-based software for managing leads, trial subscriptions, and billing, has been acquired by Google , Google said on Monday. Financial terms of the acquisition were not disclosed. The company was founded by Marcin Kurc. The deal is reportedly north of $100M.

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Orbitera Gets $2M For Cloud Billing, Sales

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West Hollywood-based Orbitera , a developer of a cloud-based software product to help companies the sales of cloud-based software and services, including managing leads, trial subscriptions, billing, and operations, has raised $2M in a seed funding round. The company disclosed the funding Thursday. READ MORE>>.

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CityGrid Media Buys BuzzLabs

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West Hollywood-based CityGrid Media , the unit of IAC formerly known as CitySearch, said today that it has acquired BuzzLabs , a social media monitoring and sentiment analysis software developer. Financial terms of the deal were not announced.

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Flywheel Expands Across LA

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Mobile taxi summoning app developer Flywheel is expanding its coverage area in Los Angeles today, saying that it will now provide coverage in Beverly Hills, West Hollywood, and Culver City as well as the Westside and the South Bay.