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Dollar Shave's TV Push Powered By Convertro

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Fans of Los Angeles subscription razor firm Dollar Shave Club might have noticed a lot of the firm recently on television. Convertro said it has been working with Media Design Group , a direct response TV advertising agency, to help measure the efficacy of broadcast marketing. READ MORE>>.

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Enjoius Gets $1.4M For Online Party Planning Site

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Los Angeles-based Enjoius , an online party planning website, has raised $1.4M Enjoius said the new funding goes towards product development and marketing. in a seed funding round. The startup is led by CEO and founder Christopher Cunningham. READ MORE>>.

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Insights and Opinions: What's Ahead for SoCal Startups?

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For today's Insights and Opinions Section , Rob Freelen, Los Angeles Marketing Manager for Silicon Valley Bank, talks about the startup outlook for 2019. Market swings, geopolitical tensions and shifting trends always have the potential to throw us off course. And that holds true today.

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Interview with Michael Greenberg, Retina

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In an age of ever increasing marketing spend to attract customers, how do you make sure you aren't spending more acquiring a company than they are worth? Los Angeles-based Retina is using machine learning and artificial intelligence to figure out customer lifetime value (CLV) for such businesses as Dollar Shave Club.

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Reflections On 2017: Michael Jones, Science Inc.

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Michael has been behind such companies as HelloSociety (acquired by New York Times), FameBit (acquired by Google) and Dollar Shave Club (acquired by Unilever). I need to focus my time on big ideas paired with extremely passionate entrepreneurs. He is Los Angeles's most active angel investor with more than $2.5B

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Mike Jones of Science Inc, On Exits And Finding The Right Entrepreneurs

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Los Angeles-based Science Inc. The company's other acquisitions included the $1 billion acquisition of Dollar Shave Club by Unilever, and the acquisition of HelloSociety by the New York Times. This is your third exit this year, including Dollar Shave Club and HelloSociety.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

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Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).