Remove class-readers
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Your board should protect you!

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Email readers, continue here…] It is the board, made up of individual members, that is responsible for the care and maintenance of the corporate person.

Class 282
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Four ways to create marketing excellence

Berkonomics

First, let’s recall the four “P’s” of marketing. Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes.

Marketing 156
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Do you really want to be the first to market?

Berkonomics

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. Changing the rules to fit the market. As a product marketing effort, it was a failure.

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The three legged stool of marketing excellence

Berkonomics

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201
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Music Prodigy Beats 70 Startups To Bring Music Education Technology to the Masses

Tech Zulu Event

Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards. It also won the 2011 Appy Award in education and the 2011 About.com’s Readers Choice Award.

Education 106
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Board members must protect the coporation before themselves.

Berkonomics

They can elect directors for their class of stock, approve mergers and acquisitions; approve increases or changes to the capital structure of the company and other more minor actions. Sometimes, there will be a conflict of interest between the people representing the various shareholder classes on a board. Email readers continue here.]

Class 179
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Why Most of Your Assumptions About Phone Calls are Wrong

Both Sides of the Table

But my specific point is that while everybody is busy telling you that “kids don’t use email” or “email is dead” I have actual data from portfolio company CEO’s showing the efficacy of email as a communication and marketing channel. Higher education. The key is understanding the nuance. PHONE CALLS.

Email 339