Startup Professionals Musings

MAY 21, 2022

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. Long-term sales.

Marketing 127

Marketing Framework Social Media Media 127

Startup Professionals Musings

AUGUST 24, 2019

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. Long-term sales.

Media 95

Media Framework Social Media Metrics 95

Startup Professionals Musings

AUGUST 12, 2015

The most common proposals I hear are for yet another social networking site ( over 200 active ), or another dating site (now over 2500 in the US alone). It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Ownership.

Entrepreneur 101

Entrepreneur Startup Coach Metrics 101

Startup Professionals Musings

SEPTEMBER 3, 2017

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. Long-term sales.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

JANUARY 23, 2015

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. Long-term sales.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

OCTOBER 20, 2013

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. Long-term sales.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

APRIL 4, 2015

If you already have a strong customer base, create a brief survey to help you determine what social media sites they’re using and how to reach them in a targeted way. Add a blog to give yourself a voice, show your expertise, but skip the sales pitch. Don’t forget the metrics and analytics.

Social Media 108

Social Media Media Startup Tips 108