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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

Having a set of metrics that you watch & that you feel are the key drivers of your success helps keep clarity. And the more public you can make your goals for these key metrics the better. You will likely have multiple sets of metrics you keep depending on the company’s stage, one’s function in the company and level.

Metrics 346
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10 Keys To Real Innovation In Your Next New Business

Startup Professionals Musings

The most common proposals I hear are for yet another social networking site ( 200 on Wikipedia ), or another dating site/app ( over 1500 in the USA ). It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Ownership.

Coach 137
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Are you really ready to examine your email open rates?

Berkonomics

If you have not done so, let Google tell you whether your web site is responsive. Although both metrics vary widely between types of audience, you should work to exceed a six percent open rate and two percent click rate for your emails containing sales or marketing information. And treat the result seriously. Same thing.

Email 156
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10 Steps To A New Venture That Can Change The World

Startup Professionals Musings

The most common proposals I hear are for yet another social networking site ( 200 on Wikipedia ), or another dating site/app ( over 1500 in the USA ). It starts with a vision, but benefits quickly from a structured process of idea generation, evaluation, prototyping, customer feedback, and success metrics. Ownership.

Coach 144
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

Marketing media content from real customers in real time is now commonplace via sites like Yelp, Foursquare, and online reviews. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales. Real customers.

Marketing 127
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7 Steps to Outstanding Sales Growth for Your Startup

Startup Professionals Musings

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105
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8 Keys To Being A First Responder To Market Changes

Startup Professionals Musings

When sales fall off, you need to dig deep for the “why,” rather than just assuming the price needs to go down. Establish and evaluate metrics at multiple levels. In addition to total sales, you need to look at categories and trends at lower levels. Scan for unmet needs to match new products.

Marketing 162