SoCal CTO

JULY 13, 2011

This site aggregates and filters content from thought leaders who talk about topics such as Marketing , Sales , Design , Revenue , Hiring , Social Media , Business Models , Metrics , PR , Venture Capital , Angel Investors , Bootstrapping , Incubators , Agile and many others.

Content 175

Content Startup Social Media IP 175

Startup Professionals Musings

JULY 22, 2013

Most struggle with the idea and practice of marketing and sales, and see these as a necessary evil, if even required. A great resource for all is a new book by Drew Williams and Jonathan Verney, “ Feed the Startup Beast: A 7-Step Guide to Big, Hairy, Outrageous Sales Growth.” entrepreneur startup metrics marketing sales business'

Sales 105

Sales Startup Metrics Customer 105

Startup Professionals Musings

DECEMBER 13, 2019

It’s always tempting to think that more product variations will satisfy more customers and lead to new sales. Some chaos is normal in every new business, but many wait far too long before they install metrics based on “best practices,” and fail to attack obvious bottlenecks with a vengeance. Use multiple small orders at first.

Outsource Development 122

Outsource Development Outsource Metrics Technical Review 122

Startup Professionals Musings

JUNE 5, 2019

Too many business owners still think of “ customer support ” as an after-sale process to rectify customer problems with completed transactions. With the advent of instant communication and social media, customer service starts at the first hint of interest by you, and never ends for repeat customers. The world has changed.

Customer 84

Customer Custom Company Companies 84

Startup Professionals Musings

JANUARY 6, 2021

Most ecommerce sites highlight this feature. Your focus for momentum could be sales, profitability, or number of customers, but trying to keep all possible parameters growing is simply not practical. Select a single dimension to measure momentum. Plan a long-term strategy, and avoid crisis moves.

Technical Review 160

Technical Review Technical Advisors Startup Mentor 160

Startup Professionals Musings

JANUARY 23, 2015

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Marketing 100

Marketing Social Media Framework Media 100

Startup Professionals Musings

SEPTEMBER 3, 2017

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Advertising 66

Advertising Marketing Startup Framework 66

Startup Professionals Musings

OCTOBER 20, 2013

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. Earned media. Owned media.

Media 101

Media Marketing Startup Framework 101

Startup Professionals Musings

MAY 4, 2020

For example, I used to regularly hear pitches for the next great social media site, usually focused on a special interest or niche , such as photography, cooking, healthy living, or a thousand others. Define success metrics, and measure progress regularly. Focus on communication and responsibility assignment.

Startup 123

Startup Outsource Development Entrepreneur Outsource 123

Tech Zulu Event

NOVEMBER 28, 2011

It’s the only site aside from Google I go to every single day so that I don’t miss out on an incredible offer. I am a raving fan of AppSumo because the creator of the brand, Noah Kagan , leads his company focusing on community first and sales second. Noah has what I believe he called “Thank You metrics”. It makes sense.

Metrics 87

Metrics Email Startup Technical Review 87

Tech Zulu Event

JANUARY 22, 2016

Larger Social Networking Budgets – The reason for bigger social networking budgets can be boiled down into one word: Video. Native Facebook videos are competing with YouTube videos and becoming the best way to get your message across on social media. Get the Most for Your Money.

Marketing 40

Marketing Social Media Social Network Technical Review 40

SoCal CTO

MARCH 12, 2007

Maybe its because Im 66", but I think most clothes shopping really stinks and when was the last time that a sales person was actually helpful. User Interface Beyond the Web Site ► November (7) Negative Customer Acquisition Costs - Creative Sta. Los Angeles Social Media Starters What is Visible Networking?

MyShape 150

MyShape CTO Coach Southern California CTO Hire 150

SoCal CTO

JUNE 9, 2010

Now, thanks to social media, you don't have to outspend. Through advertising or direct sales, these sites harvest intent. A FB ad targeted at one person (my wife) - Gabriel Weinberg , May 14, 2010 The other day I gave a presentation with Steve Welch on the use of social media in politics. What should I do?’.

Startup 248

Startup Venture Capital Conference Social Media 248

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

As companies figure out a way to monetize social media, one of the areas which has been lacking is a way to measure the impact and effectiveness of social media advertising. Ian Swanson: Sometrics is a social analytics and advertising company. What's the idea behind Sometrics?

Social Media 100

Social Media Advertising Social Network Userplane 100

Tech Zulu Event

FEBRUARY 5, 2014

Heather Wilburn – Founding Member of AdWords Program & Biz Dev Manager for Channel Sales team at Google. For a full breakdown of each of our speakers’ backgrounds, visit our event info site ! As we enter a world where social media is increasingly becoming less private, users are becoming exposed in new ways.

Startup 95

Startup Google Education Venture Capital 95

Both Sides of the Table

MARCH 25, 2016

billion in sales and thus controls less than 10% of the market. The metrics were good but we wondered how much better they would be when we expanded our product. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. The top 5 players combined control less than 25% of the market.

Startup 150

Startup Marketing Study SEO 150

SoCal CTO

MARCH 4, 2010

He posted on several social networking sites the following message: If you know of a startup company that could benefit from the knowledge, experience, professional network and reputation of a globally recognized technology and innovation leader.

Technical Review 170

Technical Review Technical Advisors CTO Coach Startup 170

SoCal Delicious

SEPTEMBER 22, 2008

First, let me recommend reading a previous blog, called omg I’m just a startup, I can’t do those fancy metrics. For example, there might be a series of flows in how users come into the site, starting with ads, SEO, or otherwise. Aggregate metrics. Most sites don’t have to deal with this so I’ll stop here!

Startup 29

Startup IP Email Report 29