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10 Metrics To Drive Your Annual Business Review

Startup Professionals Musings

What I’m talking about here is a level of discipline and skill necessary to collect and analyze the relevant business data, known as metrics. As the end of the year approaches, it’s a good time for every startup to assess the metrics, technology, and platforms they’re using to manage the business. Cost of customer acquisition.

Metrics 100
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7 Specifics Show How Startups Are All About Execution

Startup Professionals Musings

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Startup 155
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10 Steps To Second Stage Success For Your New Venture

Startup Professionals Musings

Switch your attention from product development to sales. Second-stage growth usually requires a formal sales model, an experienced and disciplined sales team, and a well-defined process to meet your new goals and demands. Managing business growth is more than metrics. Separate marketing from sales for further leverage.

Sales 147
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Balance Your Marketing Spending Between Free and Fee

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Marketing 127
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7 Ways Entrepreneurs With Great Ideas Must Follow Up

Startup Professionals Musings

Managing marketing metrics and the sales pipeline. Effective marketing requires converting ideas to real content, creating programs to educate channels, and managing metrics to see what works and what needs to change. Lack of follow-up after a sale can cost you more customers than poor service or poor quality.

Ideas 122
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7 Stages In The Evolution Of A Startup To A Business

Startup Professionals Musings

As a business advisor, I have too often seen technical entrepreneurs get a product or service off the ground with ease, but then struggle mightily when their business reaches a couple of million in annual sales, or the employee count grows beyond a handful. Implement metrics and set objectives for every organization.

Startup 137
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How New Ventures Can Avoid Conventional Media Costs

Startup Professionals Musings

These usually provide a customer’s first impression of your offering, and should not be blatantly self-promotional, but instead informative, educational, and even entertaining. In the book, Jaffe introduces three new sets of metrics for gauging progress: Medium-term metrics. Long-term sales.

Media 95