class-readers 
Berkonomics
MARCH 4, 2021
Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand-new product that had never before been exposed to my customer’s marketplace. The answer is invariably ‘no,’ because the cost of evangelizing a new product is completely unknown.
Berkonomics
FEBRUARY 18, 2021
There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. More we are taught in marketing classes. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. We can go on forever.
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Tech Zulu Event
OCTOBER 5, 2012
Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards. It also won the 2011 Appy Award in education and the 2011 About.com’s Readers Choice Award.
Berkonomics
JULY 31, 2014
There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. Then there’s the compass or cardinal definitions model for marketers : N=needs, W=wants, S=security, and E=education. Email readers, continue here.] I= increase revenues. We can go on forever.
Both Sides of the Table
NOVEMBER 5, 2012
” If you don’t read any more of the post, the summary lesson learned for entrepreneurs is this: Product-centric founders often over-intellectualize their communications and therefore fail to sell their concepts to the masses. how informed will they be about our product / service? Before that he was a US senator.
Tech Zulu Event
MAY 20, 2014
myLINGO is the first product of her company Oladas, Inc., Explain to our readers why you started your company, and why you created your app myLINGO. Share with our readers your experience surrounding the launch of the app. Explain to our readers what you learned from seeing myLINGO in action.
Both Sides of the Table
JANUARY 14, 2014
In a way it feels intuitive to us – the readers of this blog – because we’re the tech crowd. Higher education. So I send Byron any SaaS investment I do at the earliest stage where I know we’ve nailed product / market fit. PHONE CALLS. Enter phone calls. We love to streamline and text people. Home alarms.
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