Startup Professionals Musings

MAY 15, 2020

As an angel investor, I see plenty of startups focusing on building an innovative product, but I’m looking for the few who are also leading with an exponential growth strategy, to put them in the category of the next Amazon or Google. Let your highly motivated customers be your best marketing advocates for new customers.

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Marketing Startup Examples Customer 170

socalTECH

MARCH 21, 2012

El Segundo-based Vantage Media , the provider of performance-based marketing and advertising services, is expanding the offerings it has in the education market. Vantage Media provides its pay-for-performance services to brands in the insurance, education, and other verticals, and is currently being run by Patrick Quigley.

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Education El Segundo Media Product 100

Startup Professionals Musings

MAY 21, 2022

The power and influence of paid media advertising, including print ads, TV commercials, radio, and even online digital campaigns is waning, in favor of unpaid earned and owned messaging from your website, social media, key market influencers, and existing customer word-of-mouth. marketing is not zero marketing. Real customers.

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Marketing Framework Social Media Media 127

Both Sides of the Table

APRIL 21, 2020

Harry was gracious enough to invite me back so this past week we recorded an episode discussing the current market environment. Nobody will be immune because in a bull market executives are paid to “innovate” so they sign software contracts and run projects. If you’re a clear “market winner” like Stripe, Robinhood or Airbnb.

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Venture Capital Marketing Startup Writing 263

Startup Professionals Musings

APRIL 16, 2021

This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research. It gives a product structure and style, and makes it memorable and unique.

Marketing 157

Marketing Design Entrepreneur Ideas 157

Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? In today’s world of social marketing, it takes someone knowledgeable if not expert in understanding how to use available resources in promotion and marketing. Third: cost. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

TechEmpower

NOVEMBER 13, 2023

My time with TFA instilled in me a deep commitment to education, inspiring me to dedicate my life to guiding young minds through the world of mathematics. My tenure at Teach For America cemented my commitment to education, motivating me to devote myself to navigating young minds through the captivating landscape of mathematics.

Generative AI 295

Generative AI Artificial Inteligence TechEmpower Tips 295

socalTECH

MARCH 27, 2014

Woodland Hills-based online local online marketing provider ReachLocal is bragging today that it has signed up 1,000 clients for its new ReachEdge marketing automation product. The product had been launched in September of 2013. reachlocal marketing automation customers leads software' READ MORE>>.

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ReachLocal Woodland Hills Customer Custom 153

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. Attend trade show education sessions. But listen!

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Marketing Metrics Education Resource 176

Startup Professionals Musings

MARCH 5, 2021

This occurs when a new product, service, or business model renders the old way of doing business obsolete. Poverty, pollution, unemployment, limited education, and inadequate health care are sparking some of the biggest opportunities for social entrepreneurs today. But instability is also an opportunity to prosper. Societal upheaval.

Marketing 135

Marketing Startup Entrepreneur Social Media 135

Berkonomics

JULY 31, 2014

Marketing is a science devised to help drive customers to your door. There are lots of ways to define how to market well, including the four P’s of marketing (1): product, price, promotion and place. These are still the driving focus behind most marketing courses, and deserve to be so. We can go on forever.

Marketing 201

Marketing Demand Pricing Customer 201

Berkonomics

AUGUST 14, 2014

Over the years, as I managed my several computer companies as CEO or executive chairman, I made the decision to go to market with a brand new product that had never before been exposed to my customer’s marketplace. Best possible press: too early to market. Email readers, continue here.]

Artificial Inteligence 197

Artificial Inteligence Marketing Press Education 197

socalTECH

AUGUST 18, 2014

In our Insights and Opinions section this morning, Dave Berkus , an angel investor and private equity investor, asks startup--do you really want to be first to market? Read the rest of Dave''s essay, Do you really want to be the first to market? insights opinions features dave berkus market' READ MORE>>. READ MORE>>.

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Marketing Education Equity Resource 153

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Customer 127

SoCal Tech Calendar

FEBRUARY 3, 2009

Monday, February 9, 2009 -- Caltech Executive Education: Strategic Marketing of Technology Products. Attend this 3-day course to learn how to gain market advantage and become better positioned to grow. See [link] (more).

Product 100

Product Marketing Technology CalTech 100

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

SoCal Tech Calendar

FEBRUARY 6, 2009

Thursday, February 12, 2009 -- Caltech Executive Education: Taking Technology Products to Market. Attend this 2 day course to learn how to provide customers with crystal-clear product positioning, meaningful branding, and carefully timed launch strategies. Stand out in your competitive marketplace. See [link] (more).

Product 100

Product Marketing Technology CalTech 100

SoCal Tech Calendar

MAY 6, 2009

Tuesday, May 12, 2009 -- Caltech Executive Education: Taking Technology Products to Market. See [link] (more).

Product 100

Product Marketing Technology CalTech 100

socalTECH

DECEMBER 10, 2020

Learners Edge provides professional education products to teachers. L Squared said the sale is the fourth exit from its 2014 vintage year fund, and its third exit from the education market. since that time. READ MORE>>.

Company 113

Company Companies Education Equity 113

socalTECH

JUNE 10, 2013

Pharmaceutical companies spent $20 billion a year marketing their products to medical offices. We spoke with Dan Gilman , President and co-founder of the company, to learn more about the company, it''s market, and why healthcare information technology is such an interesting area for investors. What is RxVantage?

Marketing 231

Marketing Software Education Startup 231

socalTECH

MARCH 15, 2016

Irvine-based cloud software developer Numecent said today that it has launched a new product aimed at the enterprise, and inked a distribution partnership in Japan. which will distribute Numecent's products to the engineering and construction, automotive and manufacturing, healthcare, finance, and higher education markets.

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Product Education Software Development Organization 100

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. Easy to digest.

Customer 93

Customer Custom Marketing Tips 93

socalTECH

MARCH 27, 2020

Chandler, Arizona-based Zovio , a provider of education technology services, says it plans to boost hiring in San Diego, as well as in Chandler, Arizona and Denver, Colorado, as a result of soaring unemployment due to the coronavirus pandemic. The company said it provides personalized learning products for higher education institutions.

San Diego 124

San Diego Technical Review Education Services 124

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 136

IP Product Equity Tool 136

socalTECH

OCTOBER 3, 2019

For years, Los Angeles-based Soylent (www.soylent.com)--which makes all-in-one meal replacement drinks, bars, and other productsdanced around the origins of the name, which is tied to a dystopian 1973 science fiction film, Soylent Green , featuring Charlton Heston. How did you decide to finally embrace the interesting origins of your name?

Marketing 100

Marketing Startup Social Media Product 100

socalTECH

JULY 19, 2017

Los Angeles-based educational robot developer UBTECH Robotics said today that it has rolled out a new, interactive robot kit, the Jimu Robot BuilderBots Kit. The new product is aimed at the STEM education market. The new product has a retail price of $99. READ MORE>>.

Education 138

Education Los Angeles Pricing Design 138

socalTECH

OCTOBER 8, 2021

The two, who provide "buy now pay later" financial products, said the funding will help it with expansion in the the U.S. payments market. Openpay says it offers up financing to consumers in the automotive, healthcare, home improvement, membership, education, and other areas. Terms of that debt were not announced.

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Funding San Diego Education Capital 113

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105

Design Customer Custom Product 105

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Every entrepreneur assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. People won’t flock to marketing materials.

Content 146

Content Newsletter Competition Writing 146

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Tech.Co

SEPTEMBER 21, 2015

by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. There’s a community feel even to our education. And the ability to bring education to the world has been our intention from day one.”. Educating the next generation of media talent.

Education 82

Education Entertainment Class Manhattan Beach 82

socalTECH

JUNE 3, 2021

NEOGOV develops employee management software for state and local government, education, public safety, and other public sector customers, made available through software-as-a-service. The company was founded in 2000.

El Segundo 113

El Segundo Funding Equity Education 113

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174