SoCal Tech Calendar

FEBRUARY 6, 2009

Thursday, February 12, 2009 -- Caltech Executive Education: Taking Technology Products to Market. Stand out in your competitive marketplace. Attend this 2 day course to learn how to provide customers with crystal-clear product positioning, meaningful branding, and carefully timed launch strategies.

Product 100

Product Marketing Technology CalTech 100

Startup Professionals Musings

JUNE 19, 2020

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Technology 127

Technology Marketing Social Media Customer 127

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. Easy to digest.

Customer 93

Customer Custom Marketing Tips 93

TechCrunch LA

AUGUST 19, 2019

Mullenax told me he became interested in this market after working as a finance and operations analyst at Bonobos, where he “fell in love with the [direct-to-consumer] model.” The initial lineup includes body wash ($14), face wash ($14) and face lotion ($15), with plans for more products soon.

Startup 217

Startup Seed Funding Los Angeles Competition 217

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial. Trada – Guerilla Marketing In Action.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105

Design Customer Custom Product 105

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 136

IP Product Equity Tool 136

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

MAY 14, 2021

As an advisor to new business owners, I’m accustomed to seeing primarily the simple traditional product pricing strategies , usually driven by competitor prices, or cost plus a reasonable margin. Elon Musk and Tesla are prime examples of this approach, when the market for all-electric vehicles was new.

Pricing 145

Pricing Startup Competition Examples 145

Berkonomics

DECEMBER 20, 2018

These are your candidates, because they are companies already absorbing much or all the marketing expense necessary to make sales of your invention. They will be more willing to pay a royalty fee if your product gets them to market earlier or is protected by patent to create a barrier to their competition.

IP 120

IP Product Equity Tool 120

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

SoCal Tech Calendar

MAY 2, 2019

The New Venture Fair (NVF) is a valuable part of Cal Lutheran's entrepreneur education experience, in which student teams share their innovative startup projects in a competitive environment. Wednesday, May 8, 2019 -- CLU New Venture Fair. The students participating in the Fair have been working on their ideas for several months.

Education 100

Education Ideas Competition Entrepreneur 100

socalTECH

MAY 28, 2013

To bring that ability to name your own price on products, Los Angeles-based Greentoe (www.greentoe.com) recently launched, allowing consumers to name their own price to retailers of everything from electronics to baby products. Joe Marrapodi: GreenToe is a name your own price marketplace for products. What is Greentoe?

Pricing 273

Pricing Product Help Sales 273

Startup Professionals Musings

JANUARY 23, 2021

Ironically, as a startup investor and mentor, I have seen too many failures caused by just the opposite – too much money spent too soon, taking time to get product perfection, and assuming customers will wait. Startups funded by rich uncles rarely think about productivity. Rethink or reframe the challenge. Find new ways to augment.

Startup 164

Startup Resource Entrepreneur Competition 164

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JULY 23, 2023

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is there an educated marketplace waiting? A smaller market sizing may make a good family business, if you have the funding.

Startup 96

Startup Education Ideas Customer 96

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Everyone assumes their product or service is so great that “word-of-mouth” will carry the day for them. Educational. People won’t flock to marketing materials.

Content 67

Content Marketing Newsletter Writing 67

Both Sides of the Table

DECEMBER 26, 2010

Competition. And even then Microsoft has substitute products as anyone who has taken Econ 101 will tell you. And the reality is that if you have no competition it will likely be perceived as a negative, not positive. And the reality is that if you have no competition it will likely be perceived as a negative, not positive.

Venture Capital 313

Venture Capital Slides Competition Education 313

Both Sides of the Table

OCTOBER 22, 2015

But the bigger truth is the competition is important. We will have two well-funded companies educating the market on why this market opportunity for the $24 billion US storage market is ripe for disruption. years it was hard to get other investors to see this unsexy market as ripe for innovation.

Funding 150

Funding Competition Marketing Summary 150

Startup Professionals Musings

OCTOBER 23, 2021

Some investors seem to focus wholly on the strengths of the management team, or a sustainable competitive advantage, and in reality these are the core attributes for every funding equation. Relevancy for an early-stage company is the discovery and understanding of the real addressable market for a product or service.

Education 151

Education Customer Custom Sales 151

Tech Zulu Event

OCTOBER 5, 2012

Music Prodigy , a Los Angeles based music education technology firm serious on improving the way people learn, play and interact with music beat over 70 startups with their app Rock Prodigy to win the Silicon Beach Awards. It also won the 2011 Appy Award in education and the 2011 About.com’s Readers Choice Award. Winning Combination.

Education 106

Education Startup Technology Patents 106

Startup Professionals Musings

SEPTEMBER 17, 2023

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. Let new technical insights drive innovative products. No technical analysis has the power of real-time user and market feedback.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Startup Professionals Musings

NOVEMBER 4, 2020

Will the solution give you an “unfair competitive advantage,” meaning no competitor already has it, or can replicate your solution without your skills or intellectual property. Is there an educated marketplace waiting? A smaller market sizing may make a good family business, if you have the funding.

Startup 166

Startup Education Ideas Customer 166

Startup Professionals Musings

DECEMBER 25, 2015

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 61

Design Product Customer Custom 61

Startup Professionals Musings

MARCH 20, 2023

Instead, they need to validate a customer problem and real market need first. Smart entrepreneurs build market-driven solutions, per the following principles: Size the opportunity and customer interest first. Your passion isn’t enough to create a market. Disruptive technologies require customer education to create a new market.

Customer 110

Customer Custom Social Media Technology 110

InfoChachkie

JULY 14, 2011

Value Prop Twitter Style : “Ringrevenue’s call performance marketing platform enables ad networks, agencies, advertisers & publishers to generate more inbound sales calls.”. In today’s market, so much focus is placed on transacting business online. Who do you view as your biggest competition? You’re right.

Marketing 209

Marketing Advertising Paid Search Startup 209

Startup Professionals Musings

NOVEMBER 5, 2022

Good managers improve focus and productivity through effective communication and coordinating disparate activities. Here are a few of their key points, with my own insights added: Workers today are more educated and aware of options. Market evolution is not the same as company success.

Outsource 133

Outsource Training Organization Social Media 133

Startup Professionals Musings

DECEMBER 27, 2020

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. Let new technical insights drive innovative products. No technical analysis has the power of real-time user and market feedback.

Artificial Inteligence 165

Artificial Inteligence Google Startup Organization 165

Startup Professionals Musings

MAY 10, 2021

Experienced entrepreneurs will tell you that the initial idea is the easy part, and it’s the later implementation, and the competitive business marketing that are the real creative challenges. Many businesses have found that raising the price of a product to give it status can win more customers than a price war.

Ideas 171

Ideas Patents Training Entrepreneur 171

Tech Zulu Event

MARCH 1, 2012

Or do you toss your hat into the ring with an already existing concept, making a clone in hopes to snatch away market share? You have to know your markets, you need to make sure you have qualified people creating the product, and you need to find something that’s going to make you stand-out in comparison to all the other noise out there.

Marketing 97

Marketing Startup Software Review Competition 97

Startup Professionals Musings

DECEMBER 31, 2018

In this age of constant market evolution and new technology, there is no such thing as a static business that is self-sustaining. Specific measures that go beyond the traditional linear thinking include the following: Develop new products for your existing segment. Too many businesses only think of new products when in crisis mode.

Examples 99

Examples IP Acquisition Social Media 99

Startup Professionals Musings

JANUARY 11, 2020

I’m not talking about just making incremental improvements in their products and processes, but more fundamental changes to the business model, such as the following: Announce a new market launch that fits your core competency. You didn’t wait until a new market was totally proven before entering.

Customer 143

Customer Custom Examples IBM 143

Tech.Co

MAY 25, 2018

BlackTech Week was created in 2014, and in four short years, they’ve gained over 2700 participants, 150 speakers, and 3 pitch competitions. Indiegogo is a platform for ground breaking technology and where you can find interesting products that haven’t hit the mainstream market. BlackTech Week (Miami, FL).

Startup 140

Startup Technical Review Competition Software Review 140

socalTECH

APRIL 26, 2017

Eugene Cho: I saw this market opportunity when I realized that the larger microscope companies, like Nikon, Olympus, and so on were really only focusing their efforts on high end systems, which cost $200,000 plus. I saw the market opportunity, and after being in the industry for fourteen years, thought: what can we do next?

Tech Coast Angels 124

Tech Coast Angels Startup Sales Slides 124

Both Sides of the Table

MAY 27, 2016

I spend hours thinking about the products, competitors, market opportunities, recruiting and financing of these businesses. I am much more attracted to technical product teams than to new business concepts or commerce types. I work with two companies that aim to change education but both are indirectly aiming to do so.

Invest 254

Invest Writing Pricing Metrics 254