Berkonomics

APRIL 8, 2021

How do you make your product go viral? What are the elements needed to focus upon in making the attempt to take a product viral? It was as much in reaction to my getting blank stares from entrepreneurs when I asked the above question as it was for me to better understand the problem itself. Third: cost. Fourth: measurement.

Sites 156

Sites Product Social Network Press 156

Berkonomics

AUGUST 7, 2014

Let’s focus not upon the process of marketing and positioning, but on you. How should you become the best marketer you can be, even if you are a first time entrepreneur or a seasoned CEO? The first rule of marketing and positioning is to listen to the marketplace. Attend trade show education sessions. But listen!

Marketing 176

Marketing Metrics Education Resource 176

Startup Professionals Musings

JUNE 19, 2020

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Your passion isn’t enough to create a market. Neither is positive.

Technology 127

Technology Marketing Social Media Customer 127

InfoChachkie

JULY 23, 2012

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. companies should… focus on building amazing products. If you have amazing products, the marketing of those products is trivial.

Marketing 233

Marketing Blogging Startup Venture Capital 233

Startup Professionals Musings

JULY 18, 2020

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Nothing is more discouraging to aspiring entrepreneurs than the high failure rate. It’s now obvious that there is no market for what I created.”

Entrepreneur 121

Entrepreneur Startup Statistics Course 121

Startup Professionals Musings

OCTOBER 4, 2023

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Startups funded by rich uncles rarely think about productivity.

Resource 112

Resource Ideas Competition Entrepreneur 112

Startup Professionals Musings

AUGUST 16, 2013

The ultimate compliment that any entrepreneur can get is that they can “see around corners.” This is a statement that they are willing and able (and successful) at projecting market and technology turns, not just straight-line innovations. They have the courage to make bold decisions, often contrary to conventional market research.

Entrepreneur 102

Entrepreneur Marketing Startup Design 102

Startup Professionals Musings

SEPTEMBER 9, 2023

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Design 105

Design Customer Custom Product 105

Startup Professionals Musings

FEBRUARY 20, 2022

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 146

Content Newsletter Competition Writing 146

Startup Professionals Musings

AUGUST 9, 2023

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 89

Case Study Customer Custom Study 89

Startup Professionals Musings

MAY 19, 2019

Image via Flickr by jardenberg Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Educational. People won’t flock to marketing materials.

Customer 93

Customer Custom Marketing Tips 93

Startup Professionals Musings

NOVEMBER 15, 2020

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Case Study 174

Case Study Startup Customer Custom 174

InfoChachkie

NOVEMBER 3, 2014

These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. The combination of Search and Social is redefining the way marketers are allocating their ad budgets.

Entrepreneur 210

Entrepreneur Commerce Sites Social Network 210

Both Sides of the Table

NOVEMBER 5, 2012

I use George Bush vs. Al Gore as allegory and I’ve been using it with entrepreneurs for years to sink in a simple point about how to communicate with the market. Most Silicon Valley tech entrepreneurs I know are more like Al Gore. They are incredibly smart and a huge command of details of complex markets and systems.

Entrepreneur 370

Entrepreneur Startup Press Venture Capital 370

Startup Professionals Musings

OCTOBER 26, 2018

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal computers on every desktop.

Marketing 92

Marketing Demand Examples Social Media 92

Startup Professionals Musings

NOVEMBER 18, 2016

When entrepreneurs introduce new products to the market, their passion and conviction often leads them to assume that every potential customer will see the immediate need and value, and will quickly adopt the solution. In today’s information overload, marketing is everything. Use every marketing channel available.

Product 95

Product Case Study Customer Custom 95

Startup Professionals Musings

APRIL 14, 2023

When I heard a friend and business mentor say, “Your startup won’t fail if you don’t quit,” I realized that every entrepreneur should adopt “never give up” as their mantra. Nothing is more discouraging to aspiring entrepreneurs than the high failure rate. It’s now obvious that there is no market for what I created.”

Startup 135

Startup Entrepreneur Statistics Course 135

Startup Professionals Musings

JANUARY 23, 2021

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Startups funded by rich uncles rarely think about productivity.

Startup 164

Startup Resource Entrepreneur Competition 164

SoCal Tech Calendar

MAY 2, 2019

The New Venture Fair (NVF) is a valuable part of Cal Lutheran's entrepreneur education experience, in which student teams share their innovative startup projects in a competitive environment. The NVF is a dynamic and exciting evening where the community gets its first look at Cal Lutheran's exceptional student entrepreneurs.

Education 100

Education Ideas Competition Entrepreneur 100

socalTECH

OCTOBER 3, 2019

For years, Los Angeles-based Soylent (www.soylent.com)--which makes all-in-one meal replacement drinks, bars, and other productsdanced around the origins of the name, which is tied to a dystopian 1973 science fiction film, Soylent Green , featuring Charlton Heston. How did you decide to finally embrace the interesting origins of your name?

Marketing 100

Marketing Startup Social Media Product 100

Startup Professionals Musings

MAY 30, 2022

Early-stage entrepreneurs rightly keep their focus on creating an innovative product or service. That’s where I see too much entrepreneur burnout, growth plateaus, and founders being replaced, to their chagrin. Of course, not every entrepreneur wants to tackle this challenge. There is no free lunch.

Sales 147

Sales Metrics Guide Startup 147

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. Hardworkers — a Cambridge, Mass.-based

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

Startup Professionals Musings

DECEMBER 23, 2020

Today’s customers demand more than a good product; they expect a great customer experience. People love Apple’s whole customer experience, and willingly pay a premium for the product. Much has been written about product design, but designing the total experience from the front rarely happens yet.

Customer 150

Customer Custom Design Product 150

Startup Professionals Musings

JULY 8, 2023

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. So why do I see some many funding requests for products along these lines? As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? You get to choose your pain.

Ideas 118

Ideas Outsource Development Outsource Course 118

InfoChachkie

JULY 21, 2016

The reality television show Shark Tank makes for entertaining content but many of its underlying messages are potentially detrimental to tech entrepreneurs. Thus, emerging entrepreneurs should parse fact from fantasy by watching the show with an experienced business pro. It is also an inspirational alter call to entrepreneurship.

Entrepreneur 100

Entrepreneur Entertainment Technical Review Ideas 100

Startup Professionals Musings

MARCH 20, 2023

Technical entrepreneurs love their technology, and often are driven to launch a startup on the assumption that everyone will buy any solution which highlights this technology. Instead, they need to validate a customer problem and real market need first. Your passion isn’t enough to create a market. Neither is positive.

Customer 110

Customer Custom Social Media Technology 110

InfoChachkie

SEPTEMBER 3, 2013

Entrepreneurs seeking funding should emulate Addie''s efficient and focused pursuit of perfection. When securing funding, entrepreneurs must balance the desire for perfection with the urgent need to ensure the process is efficient. Yammer for Education) & explanatory (e.g., One-liners. AngelList Differentiation.

Product 208

Product Yammer Technical Review Google 208

Startup Professionals Musings

SEPTEMBER 17, 2023

I believe these principles, paraphrased here, should be adopted by every entrepreneur struggling to accomplish innovation in a startup in any market: Innovation can come from anywhere in the organization. Let new technical insights drive innovative products. It’s called radical innovation versus incremental improvement.

Artificial Inteligence 114

Artificial Inteligence Google Startup Organization 114

Tech.Co

SEPTEMBER 21, 2015

by providing cutting-edge online education to a global population of people looking to make it in the ever-evolving entertainment industry. There’s a community feel even to our education. And the ability to bring education to the world has been our intention from day one.”. Educating the next generation of media talent.

Education 81

Education Entertainment Class Manhattan Beach 81

Startup Professionals Musings

DECEMBER 17, 2021

When I started mentoring entrepreneurs and startups a few years ago, I anticipated that I would get mostly tough technical questions, but instead I more often hear things like “Where do I start?” Control in business requires teamwork, which occurs in successful companies when team members, products, and processes work in unison.

Entrepreneur 138

Entrepreneur Activity Guide Patents 138

Startup Professionals Musings

FEBRUARY 14, 2015

Most entrepreneur that fail are quick to offer a litany of constraints that caused their demise – not enough money, time, customers, or support from the right players. The result, called resourcefulness, allows entrepreneurs to create opportunities in the face of scarcity. Startups funded by rich uncles rarely think about productivity.

Resource 98

Resource Entrepreneur Competition Startup 98

Startup Professionals Musings

MAY 14, 2017

Your marketing launch is the most important element of startup success these days, to get customer attention in this world of information overload. Yet it is the one element that too many entrepreneurs focus on only as an afterthought. Even great products need great marketing “content” to fuel the ascent of their online message.

Content 67

Content Marketing Newsletter Writing 67

TechCrunch LA

DECEMBER 18, 2019

Meet GIGXR , the new owner of all of the assets of Pearson Immersive Learning Group , a subsidiary of the education and media publishing giant, Pearson. The serial entrepreneur had been in discussions with Pearson for the better part of a year to acquire the company’s VR and AR assets.

Training 100

Training Education Media Los Angeles 100

Startup Professionals Musings

JULY 23, 2023

As a startup advisor and investor, I’ve heard and seen hundreds of pitches from entrepreneurs, and the majority of founders are convinced that if you will just give them an hour or more time, you will love their business. Is there an educated marketplace waiting? That may sound easy, but I rarely see it happening.

Startup 96

Startup Education Ideas Customer 96

InfoChachkie

JUNE 2, 2016

Are you an entrepreneur that is thinking about dropping out of college? However, as made clear in Should Millennial Entrepreneurs Skip College? What differentiates this small minority of entrepreneurs who are better off dropping out of school (or never enrolling) and running their startups full time? Teams have shelf lives.

Entrepreneur 100

Entrepreneur Startup Study Education 100

Startup Professionals Musings

AUGUST 24, 2014

Unfocused entrepreneurs boast that their new technology will generate multiple disruptive products for consumers as well as enterprises around the world. Narrow the scope more realistically to people with specific age, income, and education demographics, that you can realistically reach with your marketing plan.

Entrepreneur 103

Entrepreneur Competition Technical Review Oracle 103

Startup Professionals Musings

OCTOBER 17, 2020

Entrepreneurs who search for real pain points, and build solutions around them, have the best chance of changing the world. So why do I see some many funding requests for products along these lines? As an alternative, if you are an entrepreneur looking for the next big thing, where should you look? You get to choose your pain.

Custom 167

Custom Customer Startup Outsource Development 167