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Wpromote Rolls Out New Marketing Platform

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El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced. Pricing on the tools were not announced.

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Wpromote Launches New Ad Trend Tracking Tool

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El Segundo-based Wpromote , which provides digital marketing services, says it has launched a new tool, to help marketers track creative ad trends.

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Image Metrics Rolls Out New AR Platform

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El Segundo-based Image Metrics , a developer of computer vision and facial analysis and tracking tools, has rolled out a new platform for implementing augmented reality (AR), which it calls LUNAR. The company said its tools can be used with existing iOS or Android apps, or standalone.

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iRise Partners With Tasktop

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El Segundo-based iRise , which develops a tool used for visual prototyping of enterprise software applications, has tied with open source software developer Tasktop , the two said this week. Tasktop develops the Eclipse Mylyn open source tool, and also develops software lifecycle management software for the Agile market.

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AWR Links With Antenna Software

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El Segundo-based AWR Corporation , which develops electronic design automation (EDA) software, said today that it has linked with Antenna Magus, an antenna design software tool. are in a joint marketing relationship, and will connect their two software products via a new product called AWR Connected for Antenna Magus.

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iRise Takes On iPhone Apps

socalTECH

El Segundo-based iRise , the developer of enterprise application prototyping tools, is taking on the iPhone app market, saying today that it has launched a new visualization product called iRise Studio MX, which allows users to create iPhone app prototypes. iRise said the new private beta of the product is free.

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iRise Snags SAP Exec

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El Segundo-based iRise , which develops enterprise software visualization tools, said today that it has named Ed Lange, former Global Chief Customer Officer for SAP, as a strategic consultant and member of its board of advisors. iRise said the addition of Lange is part of an effort to understand the SAP market.