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iRise Rolls Out Free iOS App Prototyping Product

socalTECH

El Segundo-based iRise , the developer of enterprise visual prototyping tools, looks to be looking to broaden the use of its products, saying today that it has released a free version of its tool to allow users to prototype iPad and iPhone applications.

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VoiceVault Takes On Voice Biometrics With SDK

socalTECH

El Segundo-based VoiceVault , a developer of biometrics technology, said this week that it has released a new software development kit to help developers add voice biometrics on their mobile apps. Pricing on the product was not announced.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). We caught up with Lauren to hear about Hopscotch, and why teams and schools are turning to the company to power their mobile apps.

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Mattel Launches Digital Racing Game

socalTECH

El Segundo-based toy maker Mattel is continuing to expand its extension of products into the digital realm, saying this week that it has launched a new, digital racing game called Hot Wheels Infinite Loop. The new game--which runs on iOS--combines the Hot Wheels brand with a digital racing game.

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AdExcite Merges With Q1Media

socalTECH

El Segundo-based video advertising netowrk AdExcite has merged with online display ad firm Q1 Media , the two companies said Wednesday. The firm said the new company will operate as Q1Media, and use AdExcite's brand name for its video and mobile video product lines. Financial details of the merger were not disclosed.

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iRise Takes On iPhone Apps

socalTECH

El Segundo-based iRise , the developer of enterprise application prototyping tools, is taking on the iPhone app market, saying today that it has launched a new visualization product called iRise Studio MX, which allows users to create iPhone app prototypes. iRise said the new private beta of the product is free.

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How ConsumerTrack Has Created A Growing, Profitable--and Mostly Unknown Business

socalTECH

We spoke with one of those companies-- El Segundo-based ConsumerTrack (www.consumertrack.com)--which is a $30M, bootstrapped an online marketing company which is driving millions of customers to big name, financial customers. The world here is constantly changing -- particularly with shifts to mobile, Google algorithms, etc. -

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