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Wpromote Rolls Out New Marketing Platform

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El Segundo-based Wpromote is launching a new marketing technology platform, the company said today, which it says will help complement its performance marketing services. Pricing on the tools were not announced.

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PK4 Media Buys Prosperio

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El Segundo-based Pk4 Media , which develops adveriting technology, said this morning that it has acquired Santa Monica-based Prosperio , a developer of a programmatic direct platform for the display and video ad market. pk4media prosperio launchpadlad programmatic advertising merger acquisitoin platform marketing software'

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AT&T's DIRECTV NOW Tops 500,000 Subscribers

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AT&T , which has been ramping up its efforts and presence in Los Angeles, both with technology and Hollywood, said this week that it has topped 500,000 subscribers on its over-the-top (OTT) streaming platform, DIRECTV NOW. AT&T said it has been gaining a significant number of customers by bundling the service with its wireless plans.

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ClearPath Networks Names VP

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El Segundo-based ClearPath Networks , a developer of a cloud-based platform aimed at helping network, broadband, and cloud operators manage their services, has named a new VP. ClearPath has named Marc Cohn as the company's new Senior Vice President of Marketing.

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Interview with Damir Davidovic, NEOGOV

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It's surprising how often we run into rapidly growing companies that not many people have heard of, here in Southern California, but that's the case with El Segundo-based. No one was really focusing their products and services for those customers in a good way. They all wanted to deploy the service at their location.

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iRise Partners With Tasktop

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El Segundo-based iRise , which develops a tool used for visual prototyping of enterprise software applications, has tied with open source software developer Tasktop , the two said this week. Tasktop develops the Eclipse Mylyn open source tool, and also develops software lifecycle management software for the Agile market.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

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If you're an NCAA fan, and you've loaded the app for your favorite team, there's a high likelyhood that the app is actually the product of El Segundo-based Hopscotch (www.gohopscotch.com). Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies.

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