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Gaikai Names Strategy Head

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Reeves joins the firm from Electronic Arts, where she was Senior Vice President/COO Global Online. Gaikai is venture backed by Benchmark Capital, TriplePoint Capital, Rustic Canyon Partners, Limelight Networks and Intel Capital. She also served as SVP of JAMDAT Mobile.

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Specific Media Adopts Advertising Option Icon

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Irvine-based Specific Media , which operates an Internet advertising network, said today that it is one of the first memebers of the IAB to adopt a new "Advertising Options Icon", a new tool to provide web surfers with information about what data is being collected about them by advertisers. READ MORE>>.

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ntro Dangles Food Truck For A Day For Download

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How do you get local users to download and try out your new social networking app? Founder Resnick co-founded Pandemic, which ultimately was sold to Electronic Arts for $860M. In the case of recently launched Ntro , you offer to let them have their own food truck for a day in a contest. READ MORE>>.

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Interview with Josh Resnick, ntro

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Josh was formerly the President of Pandemic Studios, and helped co-found the company, merge it with Bioware, and eventually sell the combined firm to Electronic Arts for $860M. Josh Resnick is a serial entrepreneur, and the founder and CEO of nProgress , the company behind ntro. What's the idea behind the ntro?

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Magnite Acquires SpotX For $1.17 Billion

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Both Magnite and SpotX operate programmatic video advertising marketplaces, with such customers as A+E Networks, Crackle Plus, The CW Network, Discovery, Disney/Hulu, Electronic Arts, Fox Corporation, fuboTV, Microsoft, Newsy, Philo TV, Pluto TV, Roku, Samsung, Sling TV, Tubi, ViacomCBS, Vizio, Vudu, WarnerMedia and Xumo.

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KidZui Launches Advertising Platform

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KidZui said it has already signed up pilot client including DreamWorks, Disney, Universal Theatrical, Warner Brothers, LeapFrog, Electronic Arts, Square Enix, Toys"R"Us, Foopets, National Geographic, and Herotopia for the advertising effort. READ MORE>>.

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Interview with Scott Lahman, GOGII

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Lahman is also one of the co-founders of JAMDAT Mobile, the immensely successful developer of mobile games, which had an IPO in 2004, and eventually became part of Electronic Arts in 2006. Those are almost like little social networks built around a topic. What's the story behind GOGII?

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