Startup Professionals Musings

NOVEMBER 2, 2013

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

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Social Media Media Startup Social Network 106

Startup Professionals Musings

SEPTEMBER 28, 2012

When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a recent Harvard Business Review article , only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. Develop a marketing strategy specific to this media. Social media demands two-way communication, rather than outbound only.

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Social Media Media Marketing Social Network 104

Startup Professionals Musings

JUNE 4, 2010

According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Dell announced over a year ago that it had earned $3 million in revenue from using Twitter, and other businesses report daily on increases in web traffic up to 800%.

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Social Media Media Marketing Startup 88

Both Sides of the Table

FEBRUARY 7, 2014

I wrote this on my flight home from f.ounders & web summit in Dublin, Ireland late last year. My trip was scheduled around the annual Web Summit and the f.ounders conference, both of which have become the hottest must-attend event in Europe and rivaling any great conference in the US. The Origins of Web Summit / f.ounders.

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Startup Professionals Musings

JUNE 6, 2012

Customer service has always been reactionary, meaning someone to wake up and answer website email requests. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. It’s time to end the automated email responses with the “do-not-reply” address.

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Customer Custom Services Startup 97

socalTECH

MAY 24, 2011

I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site. I actually worked in the offline business world until Web 1.0. What's your background and how did you get into this? Vic Caretti: It's rather diverse.

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Social Media Startup Sites Advertising 241