Email High Tech Social Media 
Startup Professionals Musings
SEPTEMBER 28, 2012
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” Develop a marketing strategy specific to this media. Don’t use the same message on Twitter you developed for email blasts and postcard blitzes.
Startup Professionals Musings
NOVEMBER 2, 2013
When my friend’s small business was struggling a while back, I suggested he add some social media marketing initiatives, and his answer was that he was “too busy.” According to a study of 1700 CEOs last year, only 60% of companies today use social media for marketing, and only 12% of those feel that they are using it effectively.
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InfoChachkie
SEPTEMBER 28, 2011
As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. What is massively different from now and when I wrote the book is that social media didn’t exist back then. You even include your email address at the back of the book.
Startup Professionals Musings
JULY 9, 2011
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?
socalTECH
MAY 24, 2011
I had requests from friends to put them on an email, or give them a calendar reminder when a band was playing, and one thing led to another, and I started the site. We have done lots of social media campaigns, and we have really collected with the music ecosystem, such as labels, bands, venues, press, management, and street teams.
Startup Professionals Musings
JUNE 4, 2010
I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.
Startup Professionals Musings
JUNE 6, 2012
Customer service has always been reactionary, meaning someone to wake up and answer website email requests. Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. It’s time to end the automated email responses with the “do-not-reply” address.
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