Startup Professionals Musings

JULY 9, 2011

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” He is not alone, according to a recent study , which concludes that only 47% of companies use social media today for marketing, despite the fact that 78% of executives polled feel it’s critical for success. What’s the problem?

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

AUGUST 10, 2020

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

Competition 174

Competition High Tech Startup Social Media 174

Startup Professionals Musings

JUNE 4, 2010

I suggested that he add some social network marketing initiatives, and his answer was he is “too busy.” According to this study from last year, over 65% of existing small businesses still ignore social media for marketing, so he is still the rule rather than the exception. Develop a marketing strategy specific to this media.

Social Media 88

Social Media Media Marketing Startup 88

socalTECH

MARCH 5, 2013

Cheers actually has a pair of iPhone apps -- one, Cheers, is aimed at sharing "good in your life", the other, "Gripe" calls itself the "Better Business Bureau for the age of social media". Mohit is one of the pioneers of the Southern California high tech industry, having founded Bizrate back in 1995, based on his thesis at Wharton.

Southern California 159

Southern California High Tech Social Media Mobile 159

Startup Professionals Musings

SEPTEMBER 14, 2018

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

Technology 87

Technology High Tech Startup Social Media 87

SoCal Tech Calendar

FEBRUARY 10, 2011

In this information-packed program, NCHC employment law partner Karen Gabler will present critical workplace guidelines for employers on controlling and monitoring their employees' use of social media inside and outside the workplace. See [link] (more)

High Tech 100

High Tech Social Media Social Network Blogging 100

socalTECH

DECEMBER 26, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. Following that, I think Facebook is next and their staggeringly high IPO followed by their equally staggering drop. Finally, Google. 7 years, 100 companies.

Southern California 168

Southern California High Tech SaaS Social Media 168

socalTECH

DECEMBER 27, 2012

For the last week of the year, we're featuring the thoughts and reflections of some of the movers and shakers of Southern California's high tech community. See more insights from the Southern California high tech community in our continued series this whole week! What was the biggest news for you/your firm this year?

Dollar Shave Club 272

Dollar Shave Club Technical Review Santa Monica Southern California 272

Startup Professionals Musings

DECEMBER 30, 2022

Technology is great, but high-tech major-step-forward solutions are not the answer to all our change challenges. Don’t forget the new social media platforms and industry forums. You as a leader must be transparent about how and why you are investing in one initiative over the other.

Technical Review 101

Technical Review Metrics Resource Software Review 101

socalTECH

DECEMBER 10, 2010

Looking to reach Southern California's high tech executives and. socalTECH.com offers up continuous coverage of Southern California's growing high. tech economy, with interview with the movers and shakers in the industry, coverage of. socalTECH.com offers up continuous coverage of Southern California's growing high.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

InfoChachkie

SEPTEMBER 28, 2011

As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. What is massively different from now and when I wrote the book is that social media didn’t exist back then. Marketing is free or cheap because of social media.

Santa Barbara 262

Santa Barbara Technical Review Social Media Startup 262

socalTECH

MAY 24, 2011

I ended up doing consulting work for high tech companies in the San Francisco Bay Area in the software messaging area, and then came back to Los Angeles doing corporate sales for 3M, of all things. I then was recruited into a Silicon Valley startup, backed by Kleiner Perkins. They really just want their music to be heard.

Social Media 241

Social Media Startup Sites Advertising 241

Startup Professionals Musings

JUNE 6, 2012

Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. I found a good summary of these new expectations in a book just published by Micah Solomon, “ High-tech, High-touch Customer Service.” You probably won’t get a second chance.

Customer 97

Customer Custom Services Startup 97

Startup Professionals Musings

AUGUST 27, 2016

Should they go after high-tech nerds for partners, or professional technologists? If your kids can use computers by age six, every entrepreneur ought to be able to stay current with the latest social media marketing and e-commerce technologies. The right answer for a good business partner today is neither of the above.

High Tech 58

High Tech Startup Social Media Entrepreneur 58

socalTECH

MARCH 4, 2010

He is a former Southern California high tech executive, and recently penned this post on his blog, which he gave us permission to reprint here. For our Insights and Opinions section today, we have this opinion piece by Scott Fox , author of Internet Riches, the best-selling guide to starting a business online, and also e-Riches 2.0:

Web 2.0 145

Web 2.0 Guide Southern California High Tech 145

socalTECH

NOVEMBER 20, 2012

The Phorus PS1 speaker, from Encino-based Phorus, provide high fidelity audio in a compact package, with direct connection to your Android device. Is your pet dog a social media maven? Did we miss your favorite electronic device, widget, or gizmo from a local high tech company? Mattel Puppy Tweets. Comment below!

El Segundo 153

El Segundo Southern California Encino Santa Barbara 153

Startup Professionals Musings

MAY 15, 2013

Self-service technologies, social media, and smart phones have created a new set of expectations for high-tech consumers today. I found a good summary of these new expectations in a book recently published by Micah Solomon, “ High-tech, High-touch Customer Service.” You should be watching.

Customer 89

Customer Custom Services High Tech 89

Startup Professionals Musings

JANUARY 21, 2019

In today’s world of social media and the Internet, people want to know who you are, what makes you outstanding in your field, and relate to your vision. High-tech ventures in Silicon Valley know they have to constantly innovate, but small town coffee shops can easily forget. You are selling an experience.

Technical Review 107

Technical Review Entrepreneur Startup Customer 107

Xconomy

JULY 13, 2016

More smartphones, more social media, and more viral video will help to expose police brutality when it happens. But in the short term, videos and social media can also foment even more violence, as we saw in Dallas. But building effective courseware and delivering it to the right people will take time.

Social Media 40

Social Media High Tech Media Organization 40

socalTECH

NOVEMBER 28, 2011

WEMO Media is an interesting combination of Hollywood, computer games, and deep technical experience, one of the few companies we have seen which seems to combine both the worlds of high tech and software with content, interactive, and Hollywood. It comes together pretty naturally because of the experiences we are creating.

Cloud Computing 208

Cloud Computing Web Entertainment Media 208

InfoChachkie

OCTOBER 24, 2011

There has recently been a common theme among the entrepreneurs I have interviewed and the conferences I have attended: despite the relatively weak state of the world economy, now is a great time to create a high-tech startup. Marketing is free or cheap because of social media.

Company 257

Company Companies Startup Study 257

Tech Zulu Event

NOVEMBER 28, 2011

To prove that point, tonight I had the privilege of hearing him speak at Lean LA , a Los Angeles group that helps high tech start-ups build great companies on a budget. He is endlessly dedicated to our success in business and wants to deliver the best tools for us to get our jobs done well.

Metrics 87

Metrics Email Startup Technical Review 87

Startup Professionals Musings

JANUARY 15, 2018

Online, it pays to join entrepreneur and investor groups on social media, and build relationships with people meeting your criteria. Finding a high-tech co-founder in the middle of Kansas may be a long search. There’s a reason that Silicon Valley and Boston are hubs for high-tech startups.

High Tech 55

High Tech Entrepreneur Writing Startup 55

SoCal CTO

DECEMBER 1, 2010

Risk-takers and Strategists: Jeremiah Owyang on Long-Term Social Media Planning - ReadWriteStart , November 10, 2010 Two years ago, 93% of Americans believed companies should have a social media presence. For example, your client wants to say that eggs are unhealthy? Vision Needs Traction. there is no going back.

Technical Review 175

Technical Review Startup Product Technology 175