enchantment 
InfoChachkie
SEPTEMBER 28, 2011
Guy’s latest book, Enchantment , was released in March of 2011, to overwhelmingly upbeat reviews. As Guy notes in the accompanying video interview, his primary goal with Enchantment is to reach a broader audience, beyond the high-tech, startup world. I think Google+ is a great, great mechanism for enchanting people.”.
Startup Professionals Musings
JUNE 16, 2023
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of influence and pull technology. Refresh it often.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
InfoChachkie
JUNE 4, 2012
Perform China Syndrome Market Analysis. In order to reasonably assess the size of your addressable market, you must perform a bottoms-up analysis which is based on a number of elemental assumptions. Puffery works in marketing, so I will deploy it when I promote my startup. Fallacy: Such abstract extrapolations are meaningless.
Tech Zulu Event
DECEMBER 13, 2012
Speakers include: Guy Kawasaki (author of Enchantment, co-founder of Alltop, founding partner of Garage Technology Ventures). Hint: emails with the subject line “Startup Launchpad” will get the fastest response. See you in Vegas!
Startup Professionals Musings
SEPTEMBER 19, 2020
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Startup Professionals Musings
MARCH 14, 2011
Traditional marketing says you have to “push” your message out to customers, over and over again, to get it remembered. Guy Kawasaki, in his new book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Startup Professionals Musings
OCTOBER 30, 2016
Traditional marketing says you have to “push” your message out to customers, over and over again, to get you remembered. Guy Kawasaki, in his classic book “ Enchantment: The Art of Changing Hearts, Minds, and Actions ” provides some in-depth recommendations on the “how to” of pull technology. Refresh it often. Help visitors navigate.
Expert insights. Personalized for you.
262 
Let's personalize your content