brad-feld 
SoCal CTO
APRIL 8, 2010
Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. If I Launched a Startup - The Startup Lawyer , March 17, 2010 Great advice on initial steps of setting up a Startup. There are MANY of them.
InfoChachkie
MAY 22, 2012
Step 1: The Person, Not The Firm – As Brad Feld and Jason Mendelson make clear in their book Venture Deals , entrepreneurs should identify specific venture partners, rather than target firms as a whole. As you accomplish your milestones, send your target VCs a brief email update (think eye-candy graphics and charts, not dense text).
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