Email Metrics Seminar 
Berkonomics
MARCH 1, 2018
I first heard this expression in a governance seminar for a non-profit higher educational board upon which I sit, years ago. Email readers, continue here…] Here is an example, even where your presence without speaking can do harm. It made an impact and stuck with me through the years. Sound overstated?
Berkonomics
MAY 2, 2024
I first heard this in a governance seminar for a non-profit higher educational board upon which I sit, over 25 years ago. The CEO spoke, shared metrics, spoke of issues to be addressed during the coming week, and did a fine job of pointing the assembled troops in the right direction. Where did this statement come from?
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Berkonomics
OCTOBER 11, 2010
I first heard this in a governance seminar for a non-profit higher educational board upon which I sit, years ago. Email readers continue here.] The CEO spoke, shared metrics, spoke of issues to be addressed during the coming week, and did a fine job of pointing the assembled troops in the right direction.
Startup Professionals Musings
MARCH 19, 2022
Generalized email blasts and social media ads may be great for finding interest in your services, but these are not enough to close and maintain new clients. Clients need to feel comfortable that you expect quality work from your team and technology, and have metrics, modern tools, and controls in place to make it happen.
Startup Professionals Musings
FEBRUARY 24, 2017
To check your return on marketing investment, you need to define metrics and a formal process to evaluate progress and cost tradeoffs. Don’t forget seminars and events. They match individual customer preferences, whether it be voice, email, texting, or social media, to close deals. Maximize repeat business with existing clients.
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