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Search Engine Marketing - No Panacea for Startups

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on Search Engine Marketing (SEM). SEM is sometimes called “buying your way into search results.” Keyword research and budget forecasting. Popular keywords have higher costs.

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Announcing a Deal I’ve Wanted to Talk About for a Year

Both Sides of the Table

If you’re going to offer convenience as your biggest selling proposition you need to make it easy not only to book an appointment and pay for it but also to research which vendor to select based on reputation.

CTO Coach 359
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Startups Stick with Organic vs Paid Search Results

Startup Professionals Musings

Probably every one of you who has a business and a website have been approached through email or personal contact, and asked to spend money on paid search results (appear on the first page of search results, right hand column, despite low SEO rank). Keyword research and budget forecasting. Popular keywords have higher costs.

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Interview with Billy Fried, Kijubi

socalTECH

We're cobbling together the disparate mom-and-pop, and big players like theme parks, into a logical format, so consumers can research and plan their trip. The customer gets an email which tells them the order is pending, and confirmation or an e-ticket will be forthcoming. They get peace of mind that they've got something scheduled.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

There are a million ways to either research your industries market size and you’re likely to have to do some basic estimations to figure out much of that is addressable to you. But not doing basic research makes no sense. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc.

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