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How FilmBreak Is Bringing Data and Analytics To Hollywood, with Darren Marble

socalTECH

Hollywood's an old industry, used to doing business in traditional ways. One of those is Hollywood-based FilmBreak (www.filmbreak.com), which is applying the world of social networking, media, and the Internet to help film-makers gain access to the analytics and insights they need to better market their films.

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Los Angeles-based Talespin nabs $15 million for its extended reality-based workforce training tools

TechCrunch LA

Traditional venture capitalists may have made it rain on expensive Hollywood studios that were promising virtual reality would be the future of entertainment and social networking (given coronavirus fears, it may yet be), but Talespin and others like it are focused on much more mundane goals.

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What Mattered in 2012: Aber Whitcomb, io/LA

socalTECH

We've also invented and patented a new technology called "MasterKey" that allows people to play our games natively on all relevant social and mobile platforms. At io/LA we launched a new 8000 sq/ft co-work and incubator space in Hollywood. Media and Entertainment has seen more barriers to entry being broken down.

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Popbase helps YouTube stars build closer relationships with their fans

TechCrunch LA

Entertainment has changed. New platforms led by YouTube have emerged to change the dynamic of broadcast media — once dominated by the rigid programming of TV — while the internet has enabled new media stars to engage with their audiences in new, high-touch ways.

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The Most Interesting Online Video Trend

Both Sides of the Table

I called this trend “ Torso TV ” because the “head” of consumption (largest number of views) was dominated by platforms that had massive distribution (think TV stations, radio or retail outlets that sell CDs and DVDs. easy sharing (through social networks or platforms like YouTube). think Apple.

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Interview with Miles Beckett and Greg Goodfried, EQAL

socalTECH

We sat down and spoke with Miles Beckett and Greg Goodfried , co-founders of the firm, about what the firm is up to now, their view on how to mesh entertainment and the Internet, and how to go beyond creating a viral hit. Miles Beckett: Our company EQAL is a social entertainment company, which means two things.

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Interview with Sam Rogoway, Near Networks

socalTECH

Well, Los Angeles based Near Networks (www.nearnetworks.com) is looking to both reach customers online, and avoid the tacky, lousy production of typical small business ads, with a new service. Sam Rogoway: We use YouTube as our hosting platform, for a variety of reasons. Where do those videos get distribute? Thanks, and good luck!