Entertainment Marketing Social Network Study 
Berkonomics
MAY 30, 2019
Studies have shown that attention spans for engaging a reader or listener have fallen from eleven seconds to eight seconds on average. We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment (eight seconds.).
SoCal Tech Calendar
SEPTEMBER 16, 2011
Monday, September 19, 2011 -- Facebook's Impact on Entertainment PR and Marketing. Learn first-hand from an all-star panel how the entertainment industry is using Facebook and other top social networking platforms. Well cover best practices, case studies and strategies for success (as well as those to avoid).
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Berkonomics
JUNE 30, 2012
We are constantly bombarded by ads in multiple types of media, to the extent that we most often tune them out unless particularly entertaining from the first moment. A good case study quickly lays out the pain, the players, the search, the solution, and the pain-reliving effect after implementing the solution.
Tech Zulu Event
SEPTEMBER 4, 2012
Today they say its Africa’s largest and fastest growing social networking utility with over 4,000 daily new sign-ups. They also add that LAGbook ranks #2 in the city of Yaba-Lagos, where the social network was incepted, and #37 in the city of Hirtshal, Denmark. What is LAGbook? Why the name?
InfoChachkie
NOVEMBER 3, 2014
These sites (so far) have managed to balance facilitating product discovery and purchase capabilities with users'' desires to entertain and educate themselves without feeling like they are in a marketplace. Search Meets Social = Commerce. In contrast, social networking sites drove a record number of clicks, up 20% over the prior year.
Both Sides of the Table
NOVEMBER 5, 2012
But audience size and consumption is massive and growing plus; Study Innovator’s Dilemma ( my cheat sheet here ). Costs of product on YouTube content is literally 99% cheaper than traditional TV and; Distribution of content can now go viral and can predictably distributed via social networks. And we like to be entertained.
Both Sides of the Table
FEBRUARY 18, 2013
easy sharing (through social networks or platforms like YouTube). social amplification (from which memes are spread) by Twitter and the like; and … commenting. And the fan producers all help market your show because they too want the attention. I repeat – free marketing. Study the video game industry.
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