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Without further adieu, I present to you the winners of the 1st annual REACH NeXT conference: Entertainment: Storygami. Storygami is a SaaS tool that allows content creators and brands add overlays such as relevant context, social streams and call to action buttons to videos. Health & Wellness: Green Way Labs. Utility: Envoy Now.
Interesting that Booyah is led by a former game producer, Keith Lee, who formerly launched very large products for Blizzard Entertainment. Lookout – SaaS provider of security and data back-up services for smart phones. Those companies are already going to be crushed by Skype’s new screen sharing capabilities.
Their company philosophies mean so much to me I even have a screenshot of their company’s MO as my desktop screen image. Through Jason’s tweets I discovered the actionable, entertaining and authentic podcast ProductPeople.tv, “for people who love building products”. Recently I started using LeadPlayer to power the videos on my website.
In a short, densley packed timeline, our panel of industry experts discussed the fine line topics of wearables technology, bitcoin, SaaS, cloud, mobile gaming, and social markets. The company hopes to prepare advertisers for varying screen sizes. Until then, we’ll be focused on gimmicky applications and entertainment.
My background was 8 years of telecoms & mobile and 8 years of cloud computing & SaaS – so these two themes were a given. And which do you think is more likely to be effective on a small telephone-based screen – a tiny banner ad or a phone number that you click-to-call?
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