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When should you go for equity financing?

Berkonomics

Let’s take a few minutes to examine the kind of equity financing available to small or early stage businesses. In most cases, these applicants for equity funding must be rooted in technology to apply to this limited discussion. Angel investment groups or funds. Friends and family investors. Individual super angel investors.

Equity 156
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Need money? Read this!

Berkonomics

Some businesses require very little capital and the founder can self-finance the enterprise and retain 100% of its ownership and control from ignition through liquidity event (startup through sale). Bootstrapping: This term describes your ability to start a business with little investment and grow it using internally generated funds.

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Have you heard the rule of the thirds?

Berkonomics

Think of startups and early stage businesses whose entrepreneurs you know. One: The entrepreneur. First, there is the entrepreneur , the visionary, and force behind the venture from start to finish. Dividing equity among those that fill the management gap. How much equity to early investors? Two: Co-management.

Startup 240
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VC investors: Don’t be greedy even if you can.

Berkonomics

First, the marginal exit event: Sometimes the end game or sale of the company is not a happy event for the early investors, including the entrepreneur or the founders. Most sophisticated investors will take either a promissory note or preferred stock, both of which come before founder or management stock in a sale or liquidation.

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Equity financing: great for rapid growth startups

Berkonomics

There are three classes of equity investors for early stage businesses that we have not yet considered. First, angel investment groups come in all sizes from a few organized angels to large groups of three hundred or more. Angel groups invest from $250,000 to $1,000,000 or more in qualified investments.

Equity 232
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What if you and your investors don’t agree on an exit?

Berkonomics

Of course, you will find yourself in opposition to your investors and some of most of your board members if you do this after taking outside investment. I was able to negotiate a “put” of my shares back to the company at 5x my investment. For some, that comfort is worth forgoing building high equity value.

Equity 156
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Sell at the top? Avoid the race to zero!

Berkonomics

Those of us in the business of calculating (guessing) this mythical peak in value often make the same mistake as our entrepreneurs. Companies sometime run out of cash in the midst of their increasing success, and often find that sources of loans or investment are not freely flowing at the moment of need. Or sell now?

Pricing 156