Remove Entrepreneur Remove Examples Remove Funding Remove Technical Advisors
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6 Tips For A Marketing Focus To Match Your Solution

Startup Professionals Musings

Getting customer attention often takes more innovation today than solving the tough technical problems. As a business adviser, I still see too many new venture founders who skimp on their marketing focus, or start too late. For example, Warby Parker boosted selling glasses online a while back with “Try five frames at home for free.”

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6 Ways To Make You An Entrepreneur Before The Product

Startup Professionals Musings

Many of the entrepreneurs I advise or invest with spend considerable time on the Internet, keeping up with technology, customers, and competitors, but very few feel the need for an early personal presence. Every future entrepreneur should start by networking. A positive personal brand will give your product instant credibility.

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If You Don’t Define Your Personal Brand the Market Will

Both Sides of the Table

I have long advised startup companies that if you don’t control your messaging somebody else will and your potential customers will form impressions of you shaped by somebody else or by nobody at all. If you’re not in the mood for a personal essay as an example of personal brand management you might want to wait for my next post.

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What Makes an Entrepreneur? Four Letters: JFDI

Both Sides of the Table

(In case it’s not obvious it’s a play on the Nike slogan, “Just Do It.&# ) I believe that being successful as an entrepreneur requires you to get lots of things done. Entrepreneurs make fast decisions and move forward knowing that at best 70% of their decisions are going to be right. This paralyzes most people.

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Interview with Erik Rannala, MuckerLab

socalTECH

One of the biggest complaints you hear from both entrepreneurs and investors in Los Angeles, is the lack of a credible, visible startup accelerator in the Los Angeles area. We're providing seed funding, office space, and put them through a three month, structured program. Everything they need to launch and grow their business.

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Equity Investment Platform Preparation Best Practices

Startup Professionals Musings

If you are one of the thousands of entrepreneurs who need equity funding to get your startup going (no loans to repay), you are probably overwhelmed at the prospect of finding, contacting and pitching to the huge number of qualified angels and investment groups around the country. Recruit a team with complementary skills.

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Business Complexity Goes Up Dramatically As You Scale

Startup Professionals Musings

Most of the entrepreneurs I advise today are ready to declare success when they get that first surge of traction with a real customer. You need to find investors for funding, vendors for volume manufacturing, processes for repeatable execution, as well as marketing and distribution to attract customers far beyond your pilot rollout.