with-greathouse-comes-great-responsibility 
Both Sides of the Table
JANUARY 6, 2014
With small amounts of money invested (sub $3 million) the risks are reasonably low for most VCs and the consequences of bad decisions or decisions a VC has limited say in is tolerable. And here’s an important point that I think modern entrepreneurs often forget: Investors are “co-owners” of your business. Mentorship.
InfoChachkie
DECEMBER 2, 2009
Some channels will be expensive but highly scalable, such as direct response radio, while others will be less expensive, but more difficult to scale, such as search and affiliates. In addition, you must consider your customers’ lifetime value by channel , as there can be a great deal of variance between various clusters of customers.
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